What is an important KPI that you see product teams completely missing?
Google Group Product Manager • 3y
This is a good one. I think there are two that often get missed and largely it is because they are hard to measure and expensive to move. Product excellence. How do you...
4160 Views
Meta Director of Product Management | Formerly Algolia, Zendesk • 2y
I have sometimes seen Product teams focus on impact instead of landed impact. And while there is a lot of nuance in that answer I think landed impact is often the most ov...
6311 Views
Typeform Chief Product Officer • 6mo
PSA: This perspective comes from a product-led growth company where value is measured not just by usage but by how deeply a product integrates into a customer’s workflow ...
683 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 4y
In terms of KPI's shared between product and engineering, I would say "Effective Resource Utilization" can be missed primarily because it can be hard to track and measur...
2179 Views
Cisco Director of Product Management • 1y
Many data-driven Product Management (PM) teams often overlook long-term strategic KPIs, such as Customer Lifetime Value (CLV), by focusing on short-term metrics like quar...
3299 Views
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
Interestingly enough I see two trends in the types of KPIs product teams miss. 1) Aligning with the larger's organization or business goals - Ensuring that your product ...
1542 Views
strongDM Sr. Director, Product Management • 3y
This is a great question. In my opinion, a lot of product teams especially ones that are focussed on customer-facing products completely miss tracking product health KPIs...
575 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3y
Oftentimes, I find that Product Management teams are focused on getting the product to market that they forget that their #1 job is building a business. As a business lea...
578 Views
IBM Product Management • 3y
Many product organizations focus on delivery, Net Promoter Score, and user counts. One metric that I think is important to always consider is your availability and consis...
422 Views
Adobe Senior Director of Product Management, 3D Category • 1y
The business KPI are extremely important, and often forgotten by product teams.The purpose is not always to have as many users as possible, the purpose is before everythi...
520 Views
Chainguard Senior Director of Product Management • 1y
There is not one, uniform KPI that I think product teams completely miss. What I see sometimes is the lack of a value thesis: product managers wave around metrics they wa...
481 Views
Salesforce Senior Director of Product, Agentforce AI Platform • 6mo
One of the most overlooked KPIs in product teams is Time-to-Value (TTV) — how quickly a user experiences the core value after adopting the product.Teams often obsess over...
591 Views
ActiveCampaign Senior Director of Product Management • 2y
This is not a single KPI, but often in the past, I've seen KPIs set that are not tied back in any way to broader business goals. For example, if a product manager on my t...
469 Views
Carta VP Product, Upmarket & Private Equity • 2y
I'll change the question slightly and answer more broadly:) I have found that product management is good at defining "output metrics" for e.g. active customers, retention...
230 Views
For me, two main KPIs that should be the center of attention, time to value and product activation rate. It's shocking how many product teams obsess over metrics like chu...
173 Views
Related Questions
How do you think about shared KPI’s with your engineering team? And what are ones that product teams often miss?I'm working at a start-up, and a first PM hire; what KPIs should I own and not own?How would you change a product team/organization to be more KPI driven? What are some of the *worst* KPIs for Product Managers to commit to achieving?How do you foster a culture where both product people and engineers feel a sense of accountability to delivering features, without focusing on the negative if we do not deliver?How do you define the proper KPIs for your specific product and product team?