Question Page

What is an important KPI that you see product teams completely missing?

Patrick Davis
Google Group Product Manager3y
This is a good one. I think there are two that often get missed and largely it is because they are hard to measure and expensive to move. Product excellence. How do you...
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4160 Views
Maxime Prades
Meta Director of Product Management | Formerly Algolia, Zendesk2y
I have sometimes seen Product teams focus on impact instead of landed impact. And while there is a lot of nuance in that answer I think landed impact is often the most ov...
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6311 Views
Aleks Bass
Typeform Chief Product Officer6mo
PSA: This perspective comes from a product-led growth company where value is measured not just by usage but by how deeply a product integrates into a customer’s workflow ...
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683 Views
Paresh Vakhariya
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon4y
In terms of KPI's shared between product and engineering, I would say "Effective Resource Utilization" can be missed primarily because it can be hard to track and measur...
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2179 Views
Yogesh Paliwal
Cisco Director of Product Management1y
Many data-driven Product Management (PM) teams often overlook long-term strategic KPIs, such as Customer Lifetime Value (CLV), by focusing on short-term metrics like quar...
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3299 Views
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon4y
Interestingly enough I see two trends in the types of KPIs product teams miss. 1) Aligning with the larger's organization or business goals - Ensuring that your product ...
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1542 Views
Ashka Vakil
strongDM Sr. Director, Product Management3y
This is a great question. In my opinion, a lot of product teams especially ones that are focussed on customer-facing products completely miss tracking product health KPIs...
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575 Views
Becky Trevino
Flexera Chief Product Officer | Formerly Rackspace, Dell3y
Oftentimes, I find that Product Management teams are focused on getting the product to market that they forget that their #1 job is building a business. As a business lea...
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578 Views
Jacqueline Porter
IBM Product Management3y
Many product organizations focus on delivery, Net Promoter Score, and user counts. One metric that I think is important to always consider is your availability and consis...
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422 Views
Nicolas Liatti
Adobe Senior Director of Product Management, 3D Category1y
The business KPI are extremely important, and often forgotten by product teams.The purpose is not always to have as many users as possible, the purpose is before everythi...
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520 Views
Julian Dunn
Chainguard Senior Director of Product Management1y
There is not one, uniform KPI that I think product teams completely miss. What I see sometimes is the lack of a value thesis: product managers wave around metrics they wa...
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481 Views
Deepak Mukunthu
Salesforce Senior Director of Product, Agentforce AI Platform6mo
One of the most overlooked KPIs in product teams is Time-to-Value (TTV) — how quickly a user experiences the core value after adopting the product.Teams often obsess over...
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591 Views
Veronica Hudson
ActiveCampaign Senior Director of Product Management2y
This is not a single KPI, but often in the past, I've seen KPIs set that are not tied back in any way to broader business goals. For example, if a product manager on my t...
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469 Views
Sharad Goel
Carta VP Product, Upmarket & Private Equity2y
I'll change the question slightly and answer more broadly:) I have found that product management is good at defining "output metrics" for e.g. active customers, retention...
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230 Views
Leo Sadeq
Lead Product Manager and GTM Specialist | Formerly Mailchimp - Caspian - Zeda.io1y
For me, two main KPIs that should be the center of attention, time to value and product activation rate. It's shocking how many product teams obsess over metrics like chu...
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173 Views