Sharebird
Milena Krasteva

Milena Krasteva

Sr Director II, Product Management - Marketing Technology at Walmart

Content

Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 4y

This reminds me of an interview question I got a very long time ago: "Is it better to have a bad team or a bad manager". In both cases, you'd rather not find yourself in either extreme. In both cases, there is no right or wrong answer and a lot depends on additional circumstances and assumptions. The answer will also depend on your value system and the experiences which have shaped your core beliefs about human aptitude and potential.  For the sake of argument, if I had to pick, I would first ap ...Read More

4,095 Views
Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 4y

It seems all too easy to NOT get roadmap buy-in. Sometimes, it can feel like the default answer is always "No" at first, and despite all the work you have done, you are getting sent back to the drawing board. Some things that help, not in any particular order: Go as wide as possible early on as pre-work to understand stakeholders' motivations and identify any possible opposition Dig deep to identify the true source of the opposition. Listen a lot, ask questions. Treat this exercise as part of re ...Read More

1,489 Views
Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 4y

The two disciplines are very different, despite some intersections on go-to-market, outbound communications, and occasional blurred lines between the roles in some companies regarding strategy and customer requirements. Early on in my career I had the opportunity to simultaneously work in both functions and experience them. Product Management has very broad scope and deals directly with technology. Ultimately, for me, building (or fixing) products felt most rewarding. :)

979 Views
Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 4y

I'd love to answer this in a slightly different way: The single most important skill, that cannot be rated highly enough is Communication. Many other soft skills are fundamentally still rooted in or are dependent on communication. 

Nuanced aspects of communication also matter:

  • adapting communication to the audience and situation
  • timing the communication
  • communication in all forms: written, verbal, non-verbal/body language.
944 Views
Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 3y

One area of frustration is when everybody wants to play the role of product manager informally but very few have any formal training or experience in product management. This manifests as all kinds of well-meaning (and sometime not so benign) solutioning, which actually attempts to bypass the product management function, then leads to really suboptimal business outcomes. Often this happens due to misaligned incentives in other orgs (We're innovating!?). Good ideas can come from anywhere and the ...Read More

842 Views
Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 4y

Fairly easily potentially, compared to transitioning from other less-related fields. Product Management is as much art as it is discipline or science. Leveraging technical expertise related to the same or adjacent PM area helps. Some job descriptions will even require engineering experience or area of study. One major pitfall to avoid however, is remaining in "engineering mode" as a PM. As PMs, our focus should be on the WHAT, WHO, and the WHY, whereas Eng/Data Science's focus is more on the HOW ...Read More

841 Views
Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 3y

In my experience, the learning curve happens in the current role, as a prerequisite to transitioning into the next. You have to be operating at the next level already and there really isn't an easing of the transition beyond that. For example, managing wider scope, solving harder problems, navigating trickier interpersonal dynamics, connecting more "dots", communicating with more clarity on more complex matters, and influencing more people and outcomes, are among some of the skills needed at eve ...Read More

815 Views
Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 3y

Many promotions happen because the person was already performing and showing up as being at the next level. Depending on the company, the Director role marks a clearer line between individual contributor roles and management roles. However, unless the promotion is accompanied by a significant change in scope or new formal reporting lines into the role, perhaps the most surprising thing is that much else remains the same. You might now be on some additional distribution lists for Directors and ab ...Read More

786 Views
Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 4y

1:10 is what has been used as a rule of thumb in my experience. A PM wears many hats. If you don't have a program manager (pgm/tpm) 30% - 40% of the PM's time may be going into project management activities and you may need an extra PM (or your first TPM) You may be supplementing other functions in the org: marketing, sales, solution consulting, BD. The point here is to assess what are the org needs and what role PM is playing or ought to be playing. It might not be a matter of how many PMs to E ...Read More

772 Views
Milena Krasteva
Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • 3y

In general, the progression from any level to the next is a matter of demonstrating increasing levels of skill in product definition, technical or domain expertise, ability to navigate and project manage increasing levels of complexity, communication, and ability to influence amonst others. Another way to think about this is that you are increasingly moving from "learning the ropes" to "knowing the ropes" to eventually "having invented the ropes". Much depends also on how formally the company de ...Read More

709 Views
Loading more…