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Mirio E. D. de Rosa

Mirio E. D. de Rosa

Chief Analytics Officer, MarketingStat - Survey insights. Your value

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Mirio E. D. de Rosa
Mirio E. D. de Rosa
Chief Analytics Officer
How can you test your messaging?
Testing your message, aka advertising test, is done with quantitative marketing research. Show a copy of the advertisement, be it a storyboard or the real ad, to a representative sample of the public supposed to be exposed to the message, and test 3 elements: Comprehension, Reaction, and Memoriz...more
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Mirio E. D. de Rosa
Mirio E. D. de Rosa
Chief Analytics Officer
How do you perform extensive competitive product research? I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
The industry sector you deal with may lead to different suggestions. In general, however, “product research” may suggest you are working on a new product launch or re-staging. In such cases, begin with the framework, consider the research tools, and then move to the operating part of the research...more
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Credentials & Highlights
Chief Analytics Officer at MarketingStat - Survey insights. Your value
Lives In Basel, BS - Switzerland
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