Mirio E. D. de Rosa

Prove that the Product Strategy delivers what it promises. Some multinational companies build the Product Strategy on three elements: - Product technical performance, wh...

The industry sector you deal with may lead to different suggestions. In general, however, “product research” may suggest you are working on a new product launch or re-sta...

“Product Roadmap” sounds to me synonymous with Product Strategy (PS). In order to support the statements of a PS, marketing research explores its three pivotal elements: ...

To align executives and stakeholders, and receive their buy-in, you have to tell them where your brand is going before you say how to get there. Concerning your question...

Testing your message, aka advertising test, is done with quantitative marketing research. Show a copy of the advertisement, be it a storyboard or the real ad, to a repres...

Words are important. You do not 'manage' someone who doesn't report into you.You 'partner' with them. Fail to accomplish that, and you will fail on the job.There is a mis...