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Mirio E. D. de Rosa

Mirio E. D. de Rosa

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Mirio E. D. de Rosa
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics OfficerNovember 1
Prove that the Product Strategy delivers what it promises. Some multinational companies build the Product Strategy on three elements: - Product technical performance, what the product does at work. When the performance is weak against competitors there is room for improvement (eg, like removi......Read More
343 Views
Mirio E. D. de Rosa
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics OfficerSeptember 7
The industry sector you deal with may lead to different suggestions. In general, however, “product research” may suggest you are working on a new product launch or re-staging. In such cases, begin with the framework, consider the research tools, and then move to the operating part of the research......Read More
334 Views
Mirio E. D. de Rosa
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics OfficerJuly 6
“Product Roadmap” sounds to me synonymous with Product Strategy (PS). In order to support the statements of a PS, marketing research explores its three pivotal elements: Technical performance, Design, and Acceptance. Technical performance is what the product does. It is typically tested in comp......Read More
283 Views
Mirio E. D. de Rosa
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics OfficerAugust 24
To align executives and stakeholders, and receive their buy-in, you have to tell them where your brand is going before you say how to get there. Concerning your question, you need a solid Communication Strategy, which is made of two parts: * Copy Strategy and * Media Strategy. The former s......Read More
275 Views
Mirio E. D. de Rosa
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics OfficerMarch 22
Testing your message, aka advertising test, is done with quantitative marketing research. Show a copy of the advertisement, be it a storyboard or the real ad, to a representative sample of the public supposed to be exposed to the message, and test 3 elements: Comprehension, Reaction, and Memoriz......Read More
245 Views
Mirio E. D. de Rosa
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics OfficerSeptember 5
Words are important. You do not 'manage' someone who doesn't report into you. You 'partner' with them. Fail to accomplish that, and you will fail on the job. There is a misconception about managers 'managing' people. It doesn't work. If you cannot sell your believability and competence, none ......Read More
174 Views
Credentials & Highlights
Chief Analytics Officer at MarketingStat - Survey insights. Your value
Lives In Basel, BS - Switzerland
Knows About Category Creation, Competitive Positioning, Market Research, Messaging, Customer Rese......more