Mirio E. D. de Rosa
Chief Analytics Officer, MarketingStat - Survey insights. Your value
Content
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics Officer • September 7
The industry sector you deal with may lead to different suggestions. In general, however, “product research” may suggest you are working on a new product launch or re-staging. In such cases, begin with the framework, consider the research tools, and then move to the operating part of the research......Read More
299 Views
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics Officer • November 2
Prove that the Product Strategy delivers what it promises. Some multinational companies build the Product Strategy on three elements: - Product technical performance, what the product does at work. When the performance is weak against competitors there is room for improvement (eg, like removi......Read More
294 Views
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics Officer • August 24
To align executives and stakeholders, and receive their buy-in, you have to tell them where your brand is going before you say how to get there. Concerning your question, you need a solid Communication Strategy, which is made of two parts: * Copy Strategy and * Media Strategy. The former s......Read More
260 Views
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics Officer • July 6
“Product Roadmap” sounds to me synonymous with Product Strategy (PS). In order to support the statements of a PS, marketing research explores its three pivotal elements: Technical performance, Design, and Acceptance. Technical performance is what the product does. It is typically tested in comp......Read More
245 Views
Mirio E. D. de Rosa
MarketingStat - Survey insights. Your value Chief Analytics Officer • March 23
Testing your message, aka advertising test, is done with quantitative marketing research. Show a copy of the advertisement, be it a storyboard or the real ad, to a representative sample of the public supposed to be exposed to the message, and test 3 elements: Comprehension, Reaction, and Memoriz......Read More
237 Views
Credentials & Highlights
Chief Analytics Officer at MarketingStat - Survey insights. Your value
Lives In Basel, BS - Switzerland
Knows About Competitive Positioning, Developer Product Marketing, Category Creation, Product Mark......more