Mirio E. D. de Rosa

Chief Analytics Officer, MarketingStat - Survey insights. Your value

Content

What are some ways product marketing can prove their value to product management?

Mirio E. D. de Rosa

MarketingStat - Survey insights. Your value Chief Analytics Officer • November 1

Prove that the Product Strategy delivers what it promises. Some multinational companies build the Product Strategy on three elements: - Product technical performance, what the product does at work. When the performance is weak against competitors there is room for improvement (eg, like removi......Read More

343 Views

How do you perform extensive competitive product research?

Mirio E. D. de Rosa

MarketingStat - Survey insights. Your value Chief Analytics Officer • September 7

The industry sector you deal with may lead to different suggestions. In general, however, “product research” may suggest you are working on a new product launch or re-staging. In such cases, begin with the framework, consider the research tools, and then move to the operating part of the research......Read More

334 Views

What kinds of market research do you do to shape the product roadmap and build, buy, and partner strategy? And more tactically, what format do you share your analysis?

Mirio E. D. de Rosa

MarketingStat - Survey insights. Your value Chief Analytics Officer • July 6

“Product Roadmap” sounds to me synonymous with Product Strategy (PS). In order to support the statements of a PS, marketing research explores its three pivotal elements: Technical performance, Design, and Acceptance. Technical performance is what the product does. It is typically tested in comp......Read More

282 Views

Marketing messages and activities can be very subjective and subject to debate. What have you done to align executives and stakeholders so you can execute well?

Mirio E. D. de Rosa

MarketingStat - Survey insights. Your value Chief Analytics Officer • August 23

To align executives and stakeholders, and receive their buy-in, you have to tell them where your brand is going before you say how to get there. Concerning your question, you need a solid Communication Strategy, which is made of two parts: * Copy Strategy and * Media Strategy. The former s......Read More

275 Views

How can you test your messaging?

Mirio E. D. de Rosa

MarketingStat - Survey insights. Your value Chief Analytics Officer • March 22

Testing your message, aka advertising test, is done with quantitative marketing research. Show a copy of the advertisement, be it a storyboard or the real ad, to a representative sample of the public supposed to be exposed to the message, and test 3 elements: Comprehension, Reaction, and Memoriz......Read More

245 Views

How do you manage people who don't necessarily report into you?

Mirio E. D. de Rosa

MarketingStat - Survey insights. Your value Chief Analytics Officer • September 5

Words are important. You do not 'manage' someone who doesn't report into you. You 'partner' with them. Fail to accomplish that, and you will fail on the job. There is a misconception about managers 'managing' people. It doesn't work. If you cannot sell your believability and competence, none ......Read More