How do you manage people who don't necessarily report into you?

You are 100% correct that the hardest part of a PMMs job is managing without authority. Often, PMMs rely on shared resources or centralized teams to get their job done. I...

Product marketers often end up in the position of “dotted line” managers/stakeholders for many functions — design, writing, research (to name a few). What’s worked for me...

You’re right that as PMMs it’s often impossible for us to get our work done without work from another team, often multiple other teams. Part of my advice for doing this w...

It starts with aligning on common goals - what I find people get lost is in the "how" we get there. In business, we can all agree on goals that are like motherhood and ap...

This is one of the most powerful skills you can develop as a leader and especially as a PMM. PMM by nature sits at the juncture of many, many stakeholder groups - both wi...

Like most cross-functional work, the most important thing is to build trust and establish shared goals early on. Instead of delegating work, involve them in your process,...

You will need to win their respect and trust. To do that you need to... know your stuff be humble give ample positive feedback understand their agenda and help them adv...

Managing people who don't necessarily report to you can be challenging, as you may not have the same level of authority or control over their work. So you start with bu...

Words are important. You do not 'manage' someone who doesn't report into you.You 'partner' with them. Fail to accomplish that, and you will fail on the job.There is a mis...

Product marketing is one of the most cross-functional roles in a business, and whether you're an individual contributor or people manager, you will need to be able to inf...

I believe that the ability to build relationships with stakeholders and influence others is key to being a successful PMM. As you've noted in your question, due to the na...