Marketing messages and activities can be very subjective and subject to debate. What have you done to align executives and stakeholders so you can execute well?

Building strong messaging, aligned across executives and stakeholders can be done using 3 key tactics. First, include and cite trusted datapoints, both qualitative and quantitative, from third party s

The short answer is customer validation. The best messaging is what comes out of your customer's mouth so spend time learning from your customers and informing your base messaging. But even after you

You need to listen to people, share positioning work as it develops and be iterative. If you just show up with a messaging strategy without involving leadership in the formulation you are most likely

This response is for messaging alignment (not alignment on all marketing activities).  - Build a comprehensive messaging framework. A good framework captures buyers, pain points, overall positioning,

To align executives and stakeholders, and receive their buy-in, you have to tell them where your brand is going before you say how to get there. Concerning your question, you need a solid Communicati