Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
The launch process is almost always the same. We brief our sellers, distributors, partners, and then launch to the external market, in that order, every single time. First briefing sellers, distributors, and partners ensures that they are not caught off guard by the announcement. It enables them to support customers and their questions on launch day and allows them to plan their strategy on how to use the launch to capture revenue and mindshare. Typically, analysts and press are briefed under em ...Read More
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