Do you need to launch at a major industry event to be successful?
3 Answers
Infor Senior Director, Product Marketing | Formerly Microsoft • 3y
No. In fact, launching at industry events can have a negative impact on the launch success depending upon what you are trying to do. Major events like the Consumer Electr...
1264 Views
Altruist VP of Marketing • 2y
Whether you need a big industry event for a successful launch really depends on what you're selling and your industry. Most of us aren't launching the next iPhone, so we ...
478 Views
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HiredScore Head of Product Marketing • 3y
Not at all. The success of a launch is dependent on your target persona's behavior, channels, motivation, and triggers. A major industry event might be impactful for one ...
234 Views
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