Pete Schott

Pete Schott

Senior Director of Product Marketing & Content, CrunchTime

Content

Pete Schott
Pete Schott
CrunchTime! Senior Director of Product Marketing & ContentMarch 23
OKRs (Objectives and Key Results) have become a popular way for companies to clearly define goals and measure progress against them, at the employee, team, and company level. https://en.wikipedia.org/wiki/OKR There's lots written about these that you can reference elsewhere, but it's a really he......Read More
630 Views
Pete Schott
Pete Schott
CrunchTime! Senior Director of Product Marketing & ContentSeptember 6
Perspective: I was a potential buyer recently. Important factors for the answer to this are: how big is your sales team, and how much content is there to track/organize? If your sales team is 1-20, using something very basic like Google Drive (or Dropbox etc. etc.) might still be OK. My thought......Read More
573 Views
Pete Schott
Pete Schott
CrunchTime! Senior Director of Product Marketing & ContentSeptember 4
Companies create and “defend” categories because they believe, or want you to believe, that they solve existing problems in a new way or are packaging together solutions to a variety of problems in a way that wasn’t done before. It becomes a natural way to deposition other companies who fall into......Read More
479 Views
Pete Schott
Pete Schott
CrunchTime! Senior Director of Product Marketing & ContentOctober 4
Why do you want to do the research?  * For marketing content/reports? Show the CMO and CEO all of the ways that you'll be able to get value out of it e.g. packaging up into a report for demand gen, webinars, event presentations, etc. etc. * For insights to influence product roadmap? I'd ......Read More
290 Views
Credentials & Highlights
Senior Director of Product Marketing & Content at CrunchTime!
Lives In San Francisco, California
Knows About Solutions and Platform Product Marketing, Influencing the Product Roadmap, Consumer P......more