Pete Schott

OKRs (Objectives and Key Results) have become a popular way for companies to clearly define goals and measure progress against them, at the employee, team, and company le...

Perspective: I was a potential buyer recently.Important factors for the answer to this are: how big is your sales team, and how much content is there to track/organize?If...

Companies create and “defend” categories because they believe, or want you to believe, that they solve existing problems in a new way or are packaging together solutions ...

Why do you want to do the research? For marketing content/reports? Show the CMO and CEO all of the ways that you'll be able to get value out of it e.g. packaging up int...