What key metrics do product marketing managers need to meet in order to get promoted?
Solutions and Platform Product MarketingPlatform and Solutions Product MarketingConsumer Product MarketingBuilding a Product Marketing TeamProduct Marketing KPI'sProduct Marketing Career Path
8 Answers
Verifiable Chief Growth Officer • 6y
If you're on this forum as a PMM, you know that one of the biggest challenges for the PMM org is "What the hell do we measure!?" - an age-old conundrum that PMMs always s...
4027 Views
OpenAI Head of Product Marketing, Apps • 6y
This varies by company and role, but I generally think about the path to promotion on the two key vectors: ownership level and degree of autonomy. Strong performance ag...
2504 Views
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TikTok PMO • 6y
Where to start? Every company has different policies for promotion criteria, but ultimately it needs to take into account 2 things: merit and business need. Business need...
2210 Views
I'm not a fan of connecting metrics to promotions for a role like product marketing becuase there are so many other dependencies that can't be controlled. Rather I like t...
1790 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
PMMs often are measured by output, since most of what we provide are tied to other metrics. I would focus on delivering tangible assets on a regular cadence (case studies...
600 Views
Chewy Senior Director, Head of Global Marketing • 4y
The best way for a product marketer to get promoted is by demonstrating the impact of their work. To do this, I incentivize all my PMMs to befriend data and tie their del...
548 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3y
The short answer is this is going to be highly dependent and will be different given your company, product or service, stage, and marketing organization. Every company is...
693 Views
CrunchTime Senior Director of Product Marketing & Content • 6y
OKRs (Objectives and Key Results) have become a popular way for companies to clearly define goals and measure progress against them, at the employee, team, and company le...
675 Views
Related Questions
What are the KPIs you’re focusing on?What are the 3-5 key metrics you should always report on in product marketing? What are PMM KPIs that can be directly attributed product marketing work? How do product marketers become valued if you are not responsible for any metrics?How have you set yourself up for promotion at a company? What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?