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I have taken pitches from two companies that, although unique and cool in their own right, were at the end of the day either Marketing Automation or Outreach platforms. They were so allergic to even being considered among their competition in those fields that both told me they "didn't consider themselves as having competitors," when they obviously did. I respect their commitment to the uniqueness of their solution - but what's the push/pull between touting your unique offering vs actually selling against the realistic choices others have? When do you dismiss some metrics as unimportant vs actually get into the nitty gritty and compare?
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