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What tools or technologies do you use for sales enablement, and how do they support your initiatives?

Anna Veziryan

Roomz Marketing GTM Strategy | AI Marketing | Product Marketing | New Product Launch and Growth • 11mo

We’ve started using a mix of AI tools to create visuals and videos for sales enablement — faster, more customized, and scalable.

This LinkedIn post by Marina Aghbalyan breaks down 10 top AI tools (like Midjourney, Runway, and Sora) — many are under $20/month and super effective for image/video content that supports sales decks, case studies, and product demos.

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How do you ideate case study and other sales assistant content that isn’t necessarily “sales enablement”?

AV

Anna Veziryan

Roomz Marketing GTM Strategy | AI Marketing | Product Marketing | New Product Launch and Growth • 11mo

One way to ideate impactful case studies (beyond traditional sales enablement) is to keep them focused, real, and outcome-driven. I liked this breakdown from Marina Aghbalyan:🔸 Who the client is🔸 The real problem they faced🔸 What you actually did🔸 Tangible outcomes🔸 Use the client’s voice She also shared a visual version of this on LinkedIn — you can check it outhttps://www.linkedin.com/posts/marinaaghbalyan_casestudy-b2b-growth-activity-7351596660042452995-AJhA?utm_source=share&utm_medium=m ...Read More

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What new skills will product marketers need to succeed in an AI-powered marketing landscape? (e.g., Data analysis, understanding AI capabilities and limitations)

AV

Anna Veziryan

Roomz Marketing GTM Strategy | AI Marketing | Product Marketing | New Product Launch and Growth • 11mo

Product marketers will need to get comfortable with:

🤖 Understanding how to brief, prompt, and evaluate AI tools
📊 Interpreting AI-generated insights — not just surface metrics
🧠 Combining AI output with brand/voice judgment
🧪 Rapid experimentation — messaging, creatives, positioning

Marina Aghbalyan shares great content on how PMMs can adapt their workflows using AI — worth a follow if you're navigating this shift.

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Anna Veziryan

Content

What tools or technologies do you use for sales enablement, and how do they support your initiatives?

How do you ideate case study and other sales assistant content that isn’t necessarily “sales enablement”?

What new skills will product marketers need to succeed in an AI-powered marketing landscape? (e.g., Data analysis, understanding AI capabilities and limitations)