How do you ideate case study and other sales assistant content that isn’t necessarily “sales enablement”?

In my experience, the best thing you can do for any type of content is to have a very solid and market-tested positioning and messaging document. With this is a base, wi...

In my experience customer testimonials and case studies are always the #1 most requested asset from sales. In a couple of my roles we ended up polling the sales teams on ...

Good question. As a product marketer, I would say the key thing around building case studies is to 1.) work backwards the market perception you want to create is and 2.) ...

Start with your sales team’s pain points and your buyer’s decision process. Some of the most effective case studies and content my teams and I have built came from riding...

You want to spend time and resources on creating sales content that will actually be useful to the sale team, and here are two things you need to understand first Have a...

I love this question as customer advocacy is critical and should be part of a standard sales enablement program for priority launches and initiatives. There are many cons...

One way to ideate impactful case studies (beyond traditional sales enablement) is to keep them focused, real, and outcome-driven.I liked this breakdown from Marina Aghbal...