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What tools or technologies do you use for sales enablement, and how do they support your initiatives?

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3 Answers
Sales Adoption Sales Tools Sales Enablement
  1. Stephanie Kelman
    Stephanie Kelman

    Shopify Senior Product Marketing Lead • 1y

    Our stack has evolved over time, and I've learned that integrations between tools is often more important than individual feature sets. We are optimizing big time with AI to automate these tools and bring feedback into our internal channels. Our team's favorite new tool is Gumloop. We use it to create automated workflows between different enablement tools. Biggest Learning: Don't over-tool early. Start with basic solutions and added complexity as your needs became clearer. The best enablement te ...Read More

    1,664 Views
  2. Sharon Markowitz
    Sharon Markowitz

    Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y

    Technology to support sales enablement will vary significantly, with key factors around product marketing’s responsibilities, size of the organization, and budget. Less is more, as ultimately, you want to ensure relevancy and team utilization (“team” utilization was intentional!).  CRM systems, sales enablement platforms (from content management to account-based marketing), and collaboration and communication tools are some of the most relevant groupings.  CRMs:  Salesforce and HubSpot are well- ...Read More

    1,169 Views
  3. AV
    Anna Veziryan

    Roomz Marketing GTM Strategy | AI Marketing | Product Marketing | New Product Launch and Growth • 11mo

    We’ve started using a mix of AI tools to create visuals and videos for sales enablement — faster, more customized, and scalable.

    This LinkedIn post by Marina Aghbalyan breaks down 10 top AI tools (like Midjourney, Runway, and Sora) — many are under $20/month and super effective for image/video content that supports sales decks, case studies, and product demos.

    217 Views

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