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What new skills will product marketers need to succeed in an AI-powered marketing landscape? (e.g., Data analysis, understanding AI capabilities and limitations)

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3 Answers
  1. Claire Peracchio
    Claire Peracchio

    Snowflake Product Marketing Lead • 1y

    AI will evolve the traditional PMM skill set, making soft skills, creativity, and critical thinking even more important, especially as AI automates repetitive work. Here are some skills I think that PMMs will need to develop or adapt:   AI fluency: Understanding AI trends and tools is crucial, and creating great prompts will become a foundational skill as language models gain even more applications. This will require not just abstract knowledge but also actively integrating AI into daily tasks s ...Read More

    10,980 Views
  2. Claudia Michon
    Claudia Michon

    Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y

    Every PMM needs to become AI-literate. If you're an IC, you need to think about how to use AI to help you scale. If you're a manager, you need to think about how it can help your team scale. If you're a senior leader, you need to think about how it can help your company scale - and even transform your industry. Today most of the top martech platforms are building generative AI tools into their functionality, but that's not enough. PMMs should always be reading about how the tech works, how it's ...Read More

    3,616 Views
  3. AV
    Anna Veziryan

    Roomz Marketing GTM Strategy | AI Marketing | Product Marketing | New Product Launch and Growth • 11mo

    Product marketers will need to get comfortable with:

    🤖 Understanding how to brief, prompt, and evaluate AI tools
    📊 Interpreting AI-generated insights — not just surface metrics
    🧠 Combining AI output with brand/voice judgment
    🧪 Rapid experimentation — messaging, creatives, positioning

    Marina Aghbalyan shares great content on how PMMs can adapt their workflows using AI — worth a follow if you're navigating this shift.

    193 Views

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