Content
Lucas Advisory Strategy & Go-To-Market Advisor | Formerly Fundbox • 3y
GTM strategy, for me, comes back to the audience, the value offered and the outcomes you seek. I like to start with the end, regardless of whether it's a feature or a new...
1095 Views
Lucas Advisory Strategy & Go-To-Market Advisor | Formerly Fundbox • 3y
We have used usertesting.com and Survey Monkey panels. Usertesting is better for qualitative insights and SM is better for quantitative and quick results. It's impt to ...
313 Views
Lucas Advisory Strategy & Go-To-Market Advisor | Formerly Fundbox • 3y
Make key stakeholders part of the process before you launch studies, and afterwards, leverage internal communications channels and technology to bring the voice of the cu...
282 Views
Lucas Advisory Strategy & Go-To-Market Advisor | Formerly Fundbox • 3y
Overcommunicate, overcommunicate, overcommunicate! We share messaging across multiple channels internally and often to remind people where to find the latest messaging. M...
278 Views
Lucas Advisory Strategy & Go-To-Market Advisor
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Feedback hacks for your product launch - Randi LeeLucas Advisory Strategy & Go-To-Market Advisor
From Consulting to PM to PMM with Randi Lee, Head of Product Marketing at Fundbox
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Randi is in year two of leading PMM at Fundbox, a company whose mission is to help small businesses manage outstanding receivables and get paid on time. Randi and JD discuss her passion for being a part of companies that are moving from adolescence to maturity, how she has built and scaled her PM...more
Credentials & Highlights
Strategy & Go-To-Market Advisor at Lucas Advisory
Formerly Fundbox
Lives In San Francisco, CA
Knows About Building a Product Marketing Team, Customer Research, Go-To-Market Strategy, Influenc...more