Randi Lee
Head of Product Marketing, Fundbox
Content
Randi Lee
Fundbox Head of Product Marketing • November 5
GTM strategy, for me, comes back to the audience, the value offered and the outcomes you seek. I like to start with the end, regardless of whether it's a feature or a new product and map back to the customer need being solved. That informs your messaging, positioning and strategy. For example, if......Read More
654 Views
Randi Lee
Fundbox Head of Product Marketing • September 17
We have used usertesting.com and Survey Monkey panels. Usertesting is better for qualitative insights and SM is better for quantitative and quick results. It's impt to be aware of panel quality and to use the feedback accordingly. For example, you might want to validate what you hear from a panel......Read More
264 Views
Randi Lee
Fundbox Head of Product Marketing • October 25
Make key stakeholders part of the process before you launch studies, and afterwards, leverage internal communications channels and technology to bring the voice of the customer and your learnings alive for all teams. * Get input on the interview guides/surveys and hypotheses you are testing *......Read More
251 Views
Randi Lee
Fundbox Head of Product Marketing • July 10
Overcommunicate, overcommunicate, overcommunicate! We share messaging across multiple channels internally and often to remind people where to find the latest messaging. Most importantly, we use every opportunity we can to collect feedback so we can iterate and improve the messaging over time. Dis......Read More
242 Views
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Feedback hacks for your product launch - Randi Lee
From Consulting to PM to PMM with Randi Lee, Head of Product Marketing at Fundbox
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Randi is in year two of leading PMM at Fundbox, a company whose mission is to help small businesses manage outstanding receivables and get paid on time. Randi and JD discuss her passion for being a part of companies that are moving from adolescence to maturity, how she has built and scaled her PM......more
Credentials & Highlights
Head of Product Marketing at Fundbox
Lives In San Francisco, CA
Knows About Go-To-Market Strategy, Partner Product Marketing, Scaling Product Marketing, SMB Prod......more