How do you ensure messaging is used by other marketing & sales teams effectively?
Empowering other teams to be self-sufficient with product positioning & messaging is challenging, especially for complex products with multiple value drivers. How do you ensure everyone understands and deploys messaging effectively without taxing PMMs?
5 Answers
Twilio Senior Director, Product Marketing • 3y
A former marketing leader I worked with always emphasized the need to "market your marketing". It takes time, is often the last thing I want to do after spending months w...
1950 Views
Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y
At HubSpot, I started creating what I called "Product Marketing Guides". This was a ~15 page document that was polished and nicely designed so as to feel like a reliable ...
355 Views
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YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 3y
If a tree falls in the forest and no one is around to hear it, does it make a sound? The same can be said for messaging being shared within Marketing and Sales organizati...
318 Views
Lucas Advisory Strategy & Go-To-Market Advisor | Formerly Fundbox • 3y
Overcommunicate, overcommunicate, overcommunicate! We share messaging across multiple channels internally and often to remind people where to find the latest messaging. M...
278 Views
Messages That Matter Co-Founder • 1y
An inclusive approach to your positioning process is the best way to get buy-in and develop consensus for your positioning and messaging. It should include informal and f...
223 Views
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