How does your GTM strategy for a new feature/upgrade differ from a product-level GTM strategy?
Freshworks Sr. Director of Enterprise Marketing • 1y
I have clear definitions for a product, feature, or solution:Product: Standalone good or service that provides value to customers; something we develop, market, and sell ...
5353 Views
Inngest Head of Marketing • 2y
Everything comes back to the launch tiering for me. T1-T3. In a nutshell:T1 is revenue-generating or new market opening — you should have a landing page on the website, p...
963 Views
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Jellyfish VP of Product Marketing • 2y
It all depends on the impact, in terms of revenue, that the feature will have overall. For smaller features that are important but will not result in a big increase in sa...
2815 Views
Lucas Advisory Strategy & Go-To-Market Advisor | Formerly Fundbox • 3y
GTM strategy, for me, comes back to the audience, the value offered and the outcomes you seek. I like to start with the end, regardless of whether it's a feature or a new...
1099 Views
Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
A go-to-market (GTM) strategy for a new feature or upgrade would focus on promoting the specific benefits and value of that feature to the target market, while a product-...
548 Views
Confluent Staff Product Marketing Manager | Formerly MongoDB, Pega • 3mo
Product GTM means introducing an entirely new solution to the market. You're starting from zero: building awareness, establishing your category position, creating acquisi...
201 Views
Related Questions
How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?How do you differentiate pure product marketing GTM strategy and tactics from other functions within the company, for example from customer marketing or even the product manager? How do you start with a GTM strategy? How do you size/tier GTMs? What are some of the best ways to dive into competitive intelligence? Who should own GTM strategy?What are some suggestions for preparing a GTM plan particularly for a bundled product launch?