How does your GTM strategy for a new feature/upgrade differ from a product-level GTM strategy?
Freshworks Sr. Director of Enterprise Marketing • 1y
I have clear definitions for a product, feature, or solution:Product: Standalone good or service that provides value to customers; something we develop, market, and sell ...
5344 Views
Inngest Head of Marketing • 2y
Everything comes back to the launch tiering for me. T1-T3. In a nutshell:T1 is revenue-generating or new market opening — you should have a landing page on the website, p...
968 Views
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Jellyfish VP of Product Marketing • 2y
It all depends on the impact, in terms of revenue, that the feature will have overall. For smaller features that are important but will not result in a big increase in sa...
2820 Views
Lucas Advisory Strategy & Go-To-Market Advisor | Formerly Fundbox • 3y
GTM strategy, for me, comes back to the audience, the value offered and the outcomes you seek. I like to start with the end, regardless of whether it's a feature or a new...
1100 Views
Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
A go-to-market (GTM) strategy for a new feature or upgrade would focus on promoting the specific benefits and value of that feature to the target market, while a product-...
549 Views
Confluent Staff Product Marketing Manager | Formerly MongoDB, Pega • 4mo
Product GTM means introducing an entirely new solution to the market. You're starting from zero: building awareness, establishing your category position, creating acquisi...
204 Views
Related Questions
How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?How do you start with a GTM strategy? How do you differentiate pure product marketing GTM strategy and tactics from other functions within the company, for example from customer marketing or even the product manager? What GTM strategy and implementation plan would you do for a product that is PLG (product lead growth)?As a product marketer, how have you been able to advocate for a product feature related to your GTM strategy?What are the main components of a GTM Strategy?