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What third-party services do you use for panel testing? what are the pros and cons of each? How you used these insights to impact the product roadmap with PMs?

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2 Answers
  1. Molly Friederich
    Molly Friederich

    Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y

    I've used a few different panel providers for large-scale segmentation studies, messaging feedback, and more. I won't call them out by name here, but I'll suggest things to look for as you evaluate options:  How well can they recruit against your unique market, and how will they make sure to meet their targets? What will it cost to meet your goals?  When responses come back, how do they filter out bad responses, and what visilibity will you have to the data coming in (before you're out of field) ...Read More

    1,331 Views
  2. Randi Lee
    Randi Lee

    Lucas Advisory Strategy & Go-To-Market Advisor | Formerly Fundbox • 3y

    We have used usertesting.com and Survey Monkey panels. Usertesting is better for qualitative insights and SM is better for quantitative and quick results. It's impt to be aware of panel quality and to use the feedback accordingly. For example, you might want to validate what you hear from a panel by using multiple sources. PMs have been involved in development of questionnaires, we make it easy for them to see results and they use the results to inform roadmap priorities. 

    319 Views

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