In the broadest sense, the role of the product manager doesn't change. The
customer profile changes, the buying patterns change, and the routes to market
change. The core PM responsibilities don't necessarily change.
However, many of those customer changes have an impact on how the PM does their
job.
For example, enterprises often separate the end user (the person who wants to
use your product), the decision maker (often someone higher in the user's
reporting chain), and the economic buyer (usually in a purchasing department).
These are all stakeholders, and they all deserve attention fr...