How does the product manager role change when you’re focused on enterprise customers vs mid-market and SMB?

 In the broadest sense, the role of the product manager doesn't change. The customer profile changes, the buying patterns change, and the routes to market change. The cor...

Enterprise vs. mid-market vs. SMB customers are typically defined based on the number of employees in the organization and its revenue. Regardless of the organization si...

A product usually graduates from the SMB mid-market customers to larger enterprise customers as it stabilises. Larger enterprises usually look for reference implementatio...

Irrespective of whether you are a PM building for enterprise customers or mid-market and SMB, the core skills of product management stay the same. You are solving problem...

I agree with the comments from other responses. There are a few additional items I would add: Additional requirements / taxes When targetting larger enterprises (and so...