Robert Campbell
B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant
About
A rare blend of strategic thinking and focus on execution and stakeholder success, I bring two decades of experience in SaaS, Fintech and Payments to the table. Unlike most product marketers, my career began in finance, instilling in me strong val......more
Content
Robert Campbell
B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant • February 9
Creating a process to address minor releases and enhancements is often as important as your major product launch, especially if you're in a multi-matrixed business with lots of product teams releasing constantly. The two core elements to consider boils down to: 1) customer messaging and 2) sales ......Read More
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Robert Campbell
B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant • February 9
Product marketing is the most misunderstood career paths in an organization. You are often asked to wear all the hats and then have nothing to hang them on after other teams have taken credit. How do you solve this problem, especially as you're starting out? As a product marketer, use product ......Read More
277 Views
Robert Campbell
B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant • February 9
The answer to this question really depends on what sort of business you're in. I've typically worked in B2B businesses for most of my career, and B2B organizations have very sales-forward KPI metrics for product marketing, usually coming out of the following three: deal velocity (how fast is sale......Read More
251 Views
Robert Campbell
B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant • February 9
Talk to Sales! This is seemingly the most obvious, but layered within this step is the importance of understanding how Sales sells across the team. Talk to the top performers and see if you can sit in on calls, or if your org has a tool like Gong that records sales calls, use that as a tool to ex......Read More
246 Views
Credentials & Highlights
B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant
Formerly PayPal, eBay
Studied at Pepperdine MBA
Lives In Austin, TX
Hobbies include Keeping three tiny humans alive, creating art and music
Knows About Scaling Product Marketing, Product Marketing Productivity Hacks, Product Marketing 30......more