Robert Campbell

The answer to this question really depends on what sort of business you're in. I've typically worked in B2B businesses for most of my career, and B2B organizations have ...

Creating a process to address minor releases and enhancements is often as important as your major product launch, especially if you're in a multi-matrixed business with l...

Product marketing is the most misunderstood career paths in an organization. You are often asked to wear all the hats and then have nothing to hang them on after other t...

Talk to Sales! This is seemingly the most obvious, but layered within this step is the importance of understanding how Sales sells across the team. Talk to the top perf...