It really depends on the company you work for, but for product-led sales companies like Airtable, we look at key performance indicators along the entire customer journey. Early in the funnel, we’ll focus on metrics like sign up and activation because we want to ensure people who find Airtable are successful onboarding onto the platform. For decision-makers, we’re looking at marketing qualified leads and conversion to sales accepted leads. For existing accounts, we focus on user growth, retention ...Read More
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