How do you obtain a solid understanding of how Sales sells your product?
Marketing seems to have limited access to Sales and is not invited to sales calls/meetings. How can we possibly develop B2B marketing strategy without this insight? What am I missing?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Do you have access to a listening tool like chorus or gong? I find when we can't be in the room, listening to how sellers pitch after calls have concluded helps us gain i...
1271 Views
HiredScore Head of Product Marketing • 3y
It's critical to stay aligned with how Sales is messaging and selling your product. Even more critical to see how customers react, engage, and ask questions. If you have ...
472 Views
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B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant | Formerly PayPal, eBay • 3y
Talk to Sales! This is seemingly the most obvious, but layered within this step is the importance of understanding how Sales sells across the team. Talk to the top perf...
280 Views