Sanat Mohanty

Director, Product Marketing, vaultedge

Content

Considering not all launches are created equal, how do you distinguish between the different types of product launches?

Sanat Mohanty

vaultedge Director, Product Marketing | Formerly Inmobi • 3y

This is where launch tiering comes into play.To distinguish between different types of launches, you adopt the following steps:Decide your launch goal (in decreasing orde...

445 Views

In your experience, what are some of the common product launch challenges or red flags that you see?

Sanat Mohanty

vaultedge Director, Product Marketing | Formerly Inmobi • 3y

In my experience, there are three big challenges for any given product launch:Failure to get a buy-in from leadership and functional heads - Product marketing owns outcom...

434 Views

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

Sanat Mohanty

vaultedge Director, Product Marketing | Formerly Inmobi • 2y

Till very recently we used to depend on:Microsoft Teams: For cross-functional communication. We create multiple groups on teams:with senior leadership for approvals,with ...

307 Views

How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.

Sanat Mohanty

vaultedge Director, Product Marketing | Formerly Inmobi • 2y

Great question !Here's a framework, from an earlier stint, while working in Google:We ran cross-team alignment building more as a program management exercise and not as a...

275 Views

What is the best cadence for gathering stakeholder feedback in preparation for a launch?

Sanat Mohanty

vaultedge Director, Product Marketing | Formerly Inmobi • 2y

Here’s a framework to build a cadence for gathering stakeholder feedback during launch prep -Build some basic assets for team members to align on, such as:Launch FAQ: A 2...

247 Views