What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?
Launch ChannelsLaunch EnablementLaunch StrategyBuilding a Product Marketing TeamStakeholder Management
10 Answers
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 6y
There are 3 that I couldn’t live without:Total Project Manager (TPM): This is the “quarterback” of the launch, they own the master launch plan, ensure dependencies are ca...
3850 Views
PandaDoc VP of Product Marketing & Brand • 4y
GTM kickoff meeting: It is absolutely essential to get all the right stakeholders in the same room to get on the same page around what we're doing, why, by when, and with...
2327 Views
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Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y
As a fully distributed / remote company, we operate slightly uniquely than other companies - the two biggest differences are 1) we don't use email and 2) everything by de...
2034 Views
Braze Vice President & GM, Global SMB • 5y
1. Google Sheets2. Slack and Email My personal perspective (and I know this is not a popular opinion) - keep project management tools as far away as possible from your p...
1617 Views
Jellyfish VP of Product Marketing • 4y
I am very biased in this case because my company, Atlassian, makes tools that help with this. For example, we are heavy users of Confluence and for each product launch we...
1598 Views
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
I wish I could say I have some secret weapon tool that's truly magical, unfortunately, I am just a Google Docs power user. More broadly, I should say that keeping stakeho...
717 Views
Coachendo Director of Product Marketing | Formerly Google, Microsoft • 3y
I use three main tools to ensure all teams are aligned and engaged: Google Sheets, Slack and Notion. In addition, I make sure to schedule weekly / bi-weekly meetings with...
5091 Views
vaultedge Director, Product Marketing | Formerly Inmobi • 2y
Till very recently we used to depend on:Microsoft Teams: For cross-functional communication. We create multiple groups on teams:with senior leadership for approvals,with ...
307 Views
Career & Leadership Coach/ Former Director, Product Marketing • 5y
In the past we've used things like Google Sheets/docs, but for the past 18 months or so we've started using Coda and it's been a game changer. We do all our launch planni...
1429 Views
Amazon Product Marketing at Fire TV (Smart TVs) • 6y
1. I create custom marketing dashboard daily reports ahead of every product launch. (Google analytics/Periscope/Tableau Daily Reports, don't have a specific preference as...
1141 Views
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How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule? What tactics help you get potential clients to attend your product launch events?How to identify stakeholders of a certain product launch? And if the stakeholders change in the process (either some roles become less vital with launch activities pushing forward or vice versa), how to manage that?What are your best tools to leverage product launches? Where do you find the most challenging? When is Product Marketing involved in the launch?What inputs and outputs do you factor-in as the outcome of a feature or a product launch? Where do you seek additional feedback on these from?How do you tier launches not just for products, but features, modules, enhancements?