Question Page

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

Naman Khan
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox6y
There are 3 that I couldn’t live without:Total Project Manager (TPM): This is the “quarterback” of the launch, they own the master launch plan, ensure dependencies are ca...
...Read More
3850 Views
Gregg Miller
PandaDoc VP of Product Marketing & Brand4y
GTM kickoff meeting: It is absolutely essential to get all the right stakeholders in the same room to get on the same page around what we're doing, why, by when, and with...
...Read More
2327 Views
Upcoming Event
Mastering Market Research
Mastering Market Research
Sara Rosso
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP)6y
As a fully distributed / remote company, we operate slightly uniquely than other companies - the two biggest differences are 1) we don't use email and 2) everything by de...
...Read More
2034 Views
Sunny Manivannan
Braze Vice President & GM, Global SMB5y
1. Google Sheets2. Slack and Email My personal perspective (and I know this is not a popular opinion) - keep project management tools as far away as possible from your p...
...Read More
1617 Views
Daniel Kuperman
Jellyfish VP of Product Marketing4y
I am very biased in this case because my company, Atlassian, makes tools that help with this. For example, we are heavy users of Confluence and for each product launch we...
...Read More
1598 Views
Mike Polner
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts4y
I wish I could say I have some secret weapon tool that's truly magical, unfortunately, I am just a Google Docs power user. More broadly, I should say that keeping stakeho...
...Read More
717 Views
Iman Bayatra
Coachendo Director of Product Marketing | Formerly Google, Microsoft3y
I use three main tools to ensure all teams are aligned and engaged: Google Sheets, Slack and Notion. In addition, I make sure to schedule weekly / bi-weekly meetings with...
...Read More
5091 Views
Sanat Mohanty
vaultedge Director, Product Marketing | Formerly Inmobi2y
Till very recently we used to depend on:Microsoft Teams: For cross-functional communication. We create multiple groups on teams:with senior leadership for approvals,with ...
...Read More
307 Views
Jasmine Jaume
Career & Leadership Coach/ Former Director, Product Marketing5y
In the past we've used things like Google Sheets/docs, but for the past 18 months or so we've started using Coda and it's been a game changer. We do all our launch planni...
...Read More
1429 Views
Amey Kanade
Amazon Product Marketing at Fire TV (Smart TVs)6y
1. I create custom marketing dashboard daily reports ahead of every product launch. (Google analytics/Periscope/Tableau Daily Reports, don't have a specific preference as...
...Read More
1141 Views