What is the best cadence for gathering stakeholder feedback in preparation for a launch?

Not all launches are created equal, so it’s important to have a t-shirt sizing exercise upfront to determine how large a launch is (and hence what level of effort/mix of ...

Hey - Thanks for the question! Short answer - Early. and. often. Get stakeholders in a room early on and set the cadence with them. When I was at Zendesk, we used a R...

As often as possible. Launches are exciting for all departments - so questions and input can definitely start increasing the closer you get to GA, launch date. To help wi...

This is a great question. Managing stakeholders is such a huge part of the product marketing role - and it can quickly become unweidly if not managed properly. I think th...

We tend to take a pretty standardized approach for leading launches with my team. First we do a kickoff meeting with key stakeholders/deliverable owners across sales and ...

This is a good question. It depends how much buffer time you have leading to launch and whether you’re in a comfortable place to execute on each phase and collect feedbac...

It varies as you proceed in the various stages of the product development and GTM. For example, in the early product development phase, It is more ad-hoc where I rely hea...

Because a launch has so many different moving parts across very distinct disciplines, it is always handy to be agile as pivots may occur. The best cadence for gathering s...

There is no one-size-fits-all here; this depends on the size of your company (the smaller it is, the easier it will be to keep everyone on the same page) and scope of the...

Here’s a framework to build a cadence for gathering stakeholder feedback during launch prep -Build some basic assets for team members to align on, such as:Launch FAQ: A 2...