How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.
5 Answers
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 6y
Here are 4 ways this can be mitigated: There’s always a reason why you don’t agree -- when you can get to the data and root cause driving the disagreement -- then you s...
1837 Views
Google Global PMM Lead, Google Labs Marketing • 2y
The PMM is typically responsible for owning the strategic brief for campaigns and launches that informs partner teams and channel owners. Creating an inclusive process wh...
9059 Views
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Anthropic Product Marketing Leader • 3y
Excellent. Let's respond to this from the channel owners perspective (I promise it's to build empathy, not to be annoying). If I'm the channel owner, there are a few reas...
826 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
I've been fortunate to work with extremeley talented teammates who have far more expertise than I do against their specialized channels, but as is inevitable, I have expe...
440 Views
vaultedge Director, Product Marketing | Formerly Inmobi • 2y
Great question !Here's a framework, from an earlier stint, while working in Google:We ran cross-team alignment building more as a program management exercise and not as a...
276 Views
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