How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.

3 answers

All related (38)

Head of Product Marketing at Retool • October 6

Excellent. Let's respond to this from the channel owners perspective (I promise it's to build empathy, not to be annoying). If I'm the channel owner, there are a few reasons why I might not want to do

4 Saves

Molly Friederich

Director of Product Marketing at Sanity.io | Formerly Twilio, SendGrid • November 29

I've been fortunate to work with extremeley talented teammates who have far more expertise than I do against their specialized channels, but as is inevitable, I have experienced conflict when these ch

3 Saves

Natalie Louie

Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • May 5

Here are 4 ways this can be mitigated: There’s always a reason why you don’t agree -- when you can get to the data and root cause driving the disagreement -- then you start to build bridges to get b

46 Saves

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