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How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.
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Director of Product Marketing at Sanity.io | Formerly Twilio, SendGrid • November 29
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • May 5
How can marketers be in the driver seat of product launches while managing eager product and sales stakeholders?
How to get everyone aligned on a decision making framework? Usually, everyone including engineers wants to get involved on strategy/marketing piece on what we want to communicate. How do we make sure people follow and understand it?
How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?