How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.

Question

Natalie Louie · Accepted Answer

Here are 4 ways this can be mitigated:  There’s always a reason why you don’t agree -- when you can get to the data and root cause driving the disagreement -- then you s...

Pratik Gadamasetti · Answer

The PMM is typically responsible for owning the strategic brief for campaigns and launches that informs partner teams and channel owners. Creating an inclusive process wh...

Kevin Garcia · Answer

Excellent. Let's respond to this from the channel owners perspective (I promise it's to build empathy, not to be annoying). If I'm the channel owner, there are a few reas...

Molly Friederich · Answer

I've been fortunate to work with extremeley talented teammates who have far more expertise than I do against their specialized channels, but as is inevitable, I have expe...

Sanat Mohanty · Answer

Great question !Here's a framework, from an earlier stint, while working in Google:We ran cross-team alignment building more as a program management exercise and not as a...

How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.

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