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How can someone from a different field like engineering transition to Demand Generation?

Tamara Niesen
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry3y
As an engineer, I suspect you have deep product and user knowlege, and this could be a huge asset in marketing! I would start with getting to know the demand gen team at...
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Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot3y
I responded to a related question regarding how someone could transition to demand generation from sales. Similarly, transitioning from engineering, I recommend thinking ...
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