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How can someone from a different field like engineering transition to Demand Generation?

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2 Answers
Demand Generation Soft and Hard Skills
  1. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y

    As an engineer, I suspect you have deep product and user knowlege, and this could be a huge asset in marketing!  I would start with getting to know the demand gen team at your organization, or, start to network, subscribe to AMA's like this one, listen to demand gen podcasts to better understand: role responsibilities- what are they responsible for, how are they measured, what does a day in the life look like when targets are not being met, what are the levers demand gen has at their disposal le ...Read More

    1,391 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    I responded to a related question regarding how someone could transition to demand generation from sales. Similarly, transitioning from engineering, I recommend thinking through questions such as: Who in my network can provide some guidance on helpful resources to learn more from (e.g., Sharebird is a great starting point!)? Why do you want to transition? Do you want to be more so in the creative space? More on the analytical side? This will help give you some direction as demand generation cove ...Read More

    346 Views

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