What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?
Demand Generation 30 / 60 / 90 Day PlanEstablishing a Demand Generation FunctionBuilding a Demand Generation Team
7 Answers
Charted Head of Marketing • 3y
The prioritization should align with your business objectives. Those overarching goals decided by your sales and marketing leadership team should formulate a foundational...
1998 Views
OpenPhone VP of Marketing • 3y
Known impact above all else. Find the most impactful thing to work on as quickly as possible. To get there, I use the following. 1. Create a short list of items to foc...
1425 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive ...
4564 Views
Snowflake Head of GCC Marketing, India • 3y
Align with the business objectives! That’s the framework. Understand and fix the gaps. You deliver whatever the business needs. Sometimes, they may already have it, and j...
1232 Views
GitLab Head of Growth Marketing • 3y
I really try to keep this simple. I know this isn't always possible but if you can prioritized based on two facets:Does the thing not exist and NEEDS to exist. For exampl...
1119 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Establishing the function is a different beast than coming into an organization and reviewing data to find the red and focus on improvements there. There might not be dat...
800 Views
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 1y
Tie it to revenue. If you're a team of one you have to ruthlessly prioritize your time. If what you're being asked to do doesn't directly influence the creation of revenu...
775 Views
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