What framework do you use when assessing a new opportunity at a different company?

I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration hits me. (ex. Own a pipeline number, or report straight into the CMO).  For the role itself I look for some of the items I write on my list, opportunity for career growth, and managers that I can learn from. In terms of the company itself I look for product-market fit, opportunity for company growth, understanding their sales s ...Read More

When I'm looking for a new role, I have a couple of steps in my process. First, I narrow down the job titles and types of companies I'm looking for. This might mean I only apply to Director of Demand Generation jobs at SaaS companies over 500 employees. At the manager level, decide if you're looking for Manager, Senior Manager, what type of company your experience best aligns with or you are most interested in, and if there is any other criteria that is important to you. Before beginning intervi ...Read More

This is a great question, and like most questions, there isn't one perfect answer. It really depends on the organization (size, growth rate, etc.), but I'll share some key things I would certainly want to evaluate for most situations. Available support: unless they are expecting you to do everything, it's important you understand what type of support resources you have. Will you have Marketing Ops, Sales Ops, paid media support, content marketing, etc. Some demand gen marketers can do all of tha ...Read More

Although I’ll provide a framework here, you must consider your top non-negotiables when considering moving to a new company. Where you work, the culture, company size, and solutions likely differ from those around you. When I review a company, I look at the following areas and questions:  The Technology / Solution In today’s volatile market, I look for a technology or solution that solves real-world customer problems and is future-proof against a market downturn (e.g., people will still buy this ...Read More

I'm pretty loyal and like to spend a few years at a company since I believe it takes at least 3 years to settle and see your impact to fruition. I'm at a Fortune 500 and still the fruits of my labor are finally unfolding from work I put in place 6 years ago. For this reason, my general framework is: What am I looking to do 2 roles from now? Helps me get out of a specific time frame and more focused on what I aspire to be doing and the skill sets I need to learn to get there. Is there opportunity ...Read More

The framework will be unique to an individual, but here are some areas I recommend you consider: Seek a manager you can learn from. I firmly believe in a growth mindset. That being said, I recommend seeking an opportunity where you have confidence in your manager. I love having the opportunity to learn and grow and your manager will impact this. A supportive team. How do you feel about the team you would work with? For the opportunity to last, you’ll need confidence in your team. It’s very rewar ...Read More