How do market effectively to different personas, but maintain the same brand and unified messaging?
Gong sells to sales ops/revops and sales management and potentially sales engagement - they think differently, but Gong can solve for each pain?
1 Answer
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • November 8
Follow the Gartner B2B buying jobs framework referenced in the question on enterprise demand gen above. Address the challenges specific to the buyer persona and explain how your product/solution can help solve them. For example, a business buyer will have different challenges than a technical buyer. Personalize the messaging to their specific needs while maintaining your brand tone/voice.
Be sure to test the messaging with select customers, or you can use tools such as Wynter to see if your messaging is resonating well with your audience.
547 Views
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Jennifer King
Snowflake Head of Demand Generation
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Jeff Jewett
Deel Senior Director, Lifecycle Marketing & Marketing Operations
Fanette Jobard
Sentry Head of Demand Generation
Keara Cho
Salesforce Sr. Director, Field Marketing
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Matt Hummel
Pipeline360 Vice President of Marketing
Jessica Cobarras
Asana Head of Revenue Marketing
Related Questions
Which pages of a website are the best ones to welcome incoming traffic?What are some typical indicators that website optimization should be a priority in your digital marketing strategy?How do you target say, SMB, for each stage of the funnel? (interview question I received:)How do you rank lead sources and adjust your budget allocation accordingly by channel?What does growth marketing mean to you? How does it fit within the rest of the marketing org?Which offline channels have worked most effectively in your digital marketing strategy?