How do market effectively to different personas, but maintain the same brand and unified messaging?
Gong sells to sales ops/revops and sales management and potentially sales engagement - they think differently, but Gong can solve for each pain?
1 Answer
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 1y
Follow the Gartner B2B buying jobs framework referenced in the question on enterprise demand gen above. Address the challenges specific to the buyer persona and explain h...
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