Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 1y
Follow the Gartner B2B buying jobs framework referenced in the question on enterprise demand gen above. Address the challenges specific to the buyer persona and explain how your product/solution can help solve them. For example, a business buyer will have different challenges than a technical buyer. Personalize the messaging to their specific needs while maintaining your brand tone/voice. Be sure to test the messaging with select customers, or you can use tools such as Wynter to see if your mess ...Read More
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