TAGS
All
Account Based Marketing Strategy
Customer Marketing Strategy
Demand Generation Strategy
Digital Marketing Strategy
Event Marketing Strategy
Growth Marketing Strategy
Digital Marketing Strategy
6 Answers
Erika Barbosa
Counterpart Marketing Lead • April 4
My strategy for segmenting buyer personas largely focuses on the problem you are solving for the customer. You have to meet the customer where they are. Based on this information, it will help dictate how you segment your buyers. Here are additional elements to consider: * Ideal customer profil......Read More
727 Views
2 Answers
Erika Barbosa
Counterpart Marketing Lead • November 10
I am of the perspective that website optimization should be incorporated as a priority (at least to some capacity) with all digital marketing strategies. I believe having a testing mindset is critical for growth. I do not recommend thinking about it as it relates to indicators for whether or not ......Read More
2052 Views
3 Answers
Adam Kaiser
6sense VP, Growth Marketing • August 10
SEM is an excellent way for a company to get up and running by responding to demand in the market. Early-stage companies who have not established their brand can start driving interest and opportunities immediately. As an organization grows, SEM can continue to be a large part of its digital t......Read More
3103 Views
1 Answer
Erika Barbosa
Counterpart Marketing Lead • April 14
This will require a mindset shift across the organization, so you'll want to be mindful of how it is communicated. Here is a high-level approach to the steps I would recommend: 1. Document your target audience: What is the ideal customer profile (ICP)? What has worked and what hasn't worked......Read More
568 Views
2 Answers
Jeff Jewett
Atlassian Head of Global Lifecycle Marketing, Work Management • April 12
Lead scoring is an integral part of my demand gen strategy to help gauge intent and engagement. It should be used along with other programs, like 3rd party intent data, contact and account enrichment, and 1st party data from sales teams to determine when a lead is highly engaged and likely ready ......Read More
1060 Views
2 Answers
Erika Barbosa
Counterpart Marketing Lead • March 19
The first step in ranking demand generation lead sources is understanding what success looks like. What KPIs are you using to evaluate the channel (e.g., conversion rate)? Once you have established how you will measure success, I recommend setting up tracking and reporting to support ongoing a......Read More
295 Views
3 Answers
Adam Kaiser
6sense VP, Growth Marketing • August 10
To make sure strategies align, you have to ensure that sales and marketing are reading from the same sheet of music. When a marketing team is measured on leads, not opportunities (pipeline/revenue), marketers will determine what tactics produce the most leads and execute on those. Immediately, yo......Read More
1505 Views
1 Answer
Erika Barbosa
Counterpart Marketing Lead • April 11
I recommend first starting with the problem you are solving for your target audience. What do they care about? Depending on your go-to-market motion, you’ll want to personalize this approach. You can think of this in the following framework: * Awareness Stage * Consideration Stage * Decisi......Read More
521 Views
1 Answer
Erika Barbosa
Counterpart Marketing Lead • April 10
When early opportunities aren't progressing into qualified pipeline, a few tactics that can be deployed consist of: * Review targeting: Are you generating the right types of opportunities? * Reevaluate the qualification process and pitch. Can the sales team better refine their qualification......Read More
519 Views
1 Answer
Erika Barbosa
Counterpart Marketing Lead • April 7
Growth marketing means different things depending on who you ask. To me, growth marketing is focused on rapid experimentation to acquire, activate, engage, and monetize. Oftentimes, traditional marketing organizations will focus on brand marketing, acquisition, content marketing, etc. However, gr......Read More
556 Views