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Demand Generation
Demand Generation Strategy
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Digital Marketing Strategy
What is your strategy around segmenting buyer personas? What factors do you segment on?
6 Answers
What are some typical indicators that website optimization should be a priority in your digital marketing strategy?
2 Answers
When should a company focus on an SEM strategy?
3 Answers
How do you approach enterprise demand gen differently at an organization that historically relied more on free trials and word of mouth?
1 Answer
What role does lead scoring play in your Demand Gen Strategy and what were the steps and considerations you took to set it up?
2 Answers
How do you rank lead sources and adjust your budget allocation accordingly by channel?
2 Answers
When strategies begin to become misaligned with your sales team how do you ensure you both get back on track? What measures do you put in place to stay on track with aligned strategies?
3 Answers
How do you target say, SMB, for each stage of the funnel? (interview question I received:)
1 Answer
What tactics do you use when early opps aren’t progressing into qualified pipeline?
1 Answer
What does growth marketing mean to you? How does it fit within the rest of the marketing org?
1 Answer
How do you go about pinpointing where leads are falling off and how did you resolve it?
1 Answer
Which pages of a website are the best ones to welcome incoming traffic?
1 Answer
Which offline channels have worked most effectively in your digital marketing strategy?
2 Answers
When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?
2 Answers
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