What is your strategy around segmenting buyer personas? What factors do you segment on?

Buyer personas and segmentation is a crucial part of any demand generation strategy to understand who to market to and what messages to deliver to that person. However, I...

We use segmentation both at the account and contact level since we are a multi-solution company. Start with what problems your solution(s) solve, then determine which peo...

Alignment with sales distribution models: sales teams typically slices their segmentation by company size or revenue bands. Marketing should also create strategy based on...

Before going to market, I believe any strong demand generation practitioner or leader needs the segmentation, targeting and positioning (STP) crafted. An STP is a three-p...

The most common I would say are company size, company industry, Geo, recent funding, hiring, acquisitions, tech install. Then on lead title, job function, seniority.

This is a great question, and there are many ways to approach segmentation. Each digital marketing team often develops a unique approach tailored to their specific busine...

My strategy for segmenting buyer personas largely focuses on the problem you are solving for the customer. You have to meet the customer where they are. Based on this inf...