Which offline channels have worked most effectively in your digital marketing strategy?

The intersection of digital and direct mail can be a powerful combination. I have run many direct mail campaigns (actually direct FedEx!), where a package is sent to a prospect, and the materials point them back to a website, where they are prompted to enter a PIN or other code. From there, you've identified who you've reached and can capture data (through surveys or other means) on their current challenges, tech stack, etc., and even offer an incentive to book a meeting with sales. In some of t ...Read More

Direct mail is an offline channel that, when done thoughtfully, can drive results. Below are some direct mail campaigns that have been successful for me. Outbound direct mail: Empower your sales development teams to book meetings with prospects from target accounts. Have quarterly campaigns tied to seasonal themes such as summer, fall, etc., or topical themes. Get creative with concepts that will resonate well with your target audience. A memorable direct mail campaign I was the recipient of was ...Read More

Is there such thing as offline channels in 2025? :DI recall a conversation with a CEO skeptical of out-of-home (OOH) advertising, like billboards. When I asked if he knew of Shen Yun, the Chinese performing arts troupe, he immediately recognized them and proved my point about billboards!We've also seen positive results from OOH campaigns, but the key is creating impactful billboards: simple, clear, and distinctive (always tricky). Measuring their effectiveness can be done through brand surveys, ...Read More

We have seen a huge success with experience events across the Americas. An experience event always includes a brief thought leadership discussion and then will lead into a fun activity. This will allow our sales teams to exclusively target their accounts for progression in the sales cycle. Our sales advisory team is instrumental for speaking at these events and connecting with our customers. Experience events for us include: Sporting Events Roundtable Dinners (with some sort of tasting, food pre ...Read More