Which pages of a website are the best ones to welcome incoming traffic?

Answer

3 Answers

Digital Marketing Strategy

Fanette Jobard

Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y

The best landing page is the one that converts best, right? But it's not always that simple! Relevance is key. You want to give people exactly what they're looking for. Search engines are smart – they want to show users the most relevant content, too. So, content that answers a question perfectly is what drives conversions. It's a process, though. Like ABM, you can build up to it: First step: Create one or two great landing pages for all your paid ads. Be super clear about what your product does ...Read More

462 Views
Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y

That depends entirely on where the traffic is coming from. The key to landing pages is making sure it's not a bait and switch - in other words, don't set up an email or an ad that speaks to something and then have that take the user to a page with entirely different material. Beyond that, it starts to get into effective page design. Prioritize your content - be clear on what the objective of the page is - and rarely, if ever, have multiple CTAs on a single page.

597 Views
Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The best pages to welcome incoming traffic depend on your goals. This will largely be based on how the individual pages are SEO optimized. Generally speaking, these are the pages you’ll find get more traffic: Homepage: This page will most likely get the bulk of your branded traffic. It should function as a guide for why users should care and how you can best support them, funneling them to the appropriate next page. Landing pages: These pages are more tailored and will most likely outrank other ...Read More

756 Views