OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 2y
As marketing and sales funnel definitions and awareness stage names/definitions can be different across different organizations, I'll describe the stage rather than try to label it first. In my experience, when a lead has, either by volume of activity or volume/strength of intent actions, indicated they are ready to purchase a solution (i.e. sales ready) lead to opportunity conversion is highest. This also applies if you're using more of a buying unit or team concept, and you have multiple leads ...Read More
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