In your experience, at what stage of awareness do you see the most conversions from leads to opportunities?
3 Answers
OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 2y
As marketing and sales funnel definitions and awareness stage names/definitions can be different across different organizations, I'll describe the stage rather than try t...
1609 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1y
Really hard to answer this well these days. Customer journeys are just not linear. If you're using a multi-touch attribution model, chances are your prospects are engagin...
472 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
In my experience, I’ve seen the most conversions from leads to opportunities when value is realized in week 1. This is of course dependent on your product offering, but g...
472 Views