Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
It depends a bit on whether you're using a PLG or Sales-Led model. PLG: Usually, the first sign is that trial leads aren't activating, or not enough inbound leads (demos, trials) are turning into paid customers. These are your red flags. Sales-Led: Conversions are important here too, but it's trickier. Sometimes it's just the season, sometimes it's lead quality, sometimes it's the process. The best thing is to talk to sales and SDRs. What's happening with the leads? Are they totally wrong for us ...Read More
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