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When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?

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4 Answers
Digital Marketing Strategy
  1. Adam Kaiser
    Adam Kaiser

    6sense VP, Brand & Growth Marketing • 3y

    In most cases, you would want to keep the URLs of the posts and pages the same. If the pages had good organic rankings, maintaining the URLs is essential to maintaining those rankings. Additionally, if URLs are changed, and proper redirects are not in place, users will experience errors, and your site risks losing rank. Whether or not you change positioning is entirely up to you. With every website update looking at content and whether it brings value to visitors is critically important.

    2,646 Views
  2. Fanette Jobard
    Fanette Jobard

    Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y

    For SEO, especially rankings and links, it's really important to keep URLs and pages the same if possible. There might be a few bumps along the way, and some pages might get missed, but that's where 301 redirects come in – they help us find those pages and keep the rankings as stable as possible. Sometimes you just have to change URLs, which isn't ideal, but it might be necessary in the long run. When that happens, we use 301 redirects to tell search engines where everything went and make sure t ...Read More

    483 Views
  3. Matt Hummel
    Matt Hummel

    Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y

    This answer depends on the setup of the new site. If it a site is more of a redesign (vs. a rebuild), then typically URLs are maintained. However, when a site is rebuilt, often times it involves new content or the way in which the content is organized (the navigation / site architecture). In this case, it's likely the site will have different URLs. If that's the case, a simple 301 redirect is all that's needed to create the redirect from the old page URL to the new page URL. That way if someone ...Read More

    536 Views
  4. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    I highly recommend implementing 301 redirects if you are changing your URL structure. This will help preserve some of the positive SEO signals you have generated. Keep the URLs as is if solely the content is changing. Typically preserving URLs is the recommended approach. Positioning and messaging are separate from the technical implementation of the URLs. Any time you change your copy, even if for positioning, the content is different therefore your SEO rankings may change. Focus on delivering ...Read More

    261 Views

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