How do you target say, SMB, for each stage of the funnel? (interview question I received:)

Most often SMB sales cycles are both shorter and involve fewer people. So you'd typically want to target them in ways that focus on moving them quickly. Very similarly to...

I recommend first starting with the problem you are solving for your target audience. What do they care about? Depending on your go-to-market motion, you’ll want to perso...