Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y
Most often SMB sales cycles are both shorter and involve fewer people. So you'd typically want to target them in ways that focus on moving them quickly. Very similarly to ENT organizations, they still require the typical stages - they need to know they have a problem (or opportunity), they need to be aware there are solutions to help them, that you have a solution and/or that your company exists in this space (importance of brand), that your solution is the best, and that they have what they nee ...Read More
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