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How do you influence the C-Suite to get more resources?

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3 Answers
Influencing the C-Suite
  1. Micha Hershman
    Micha Hershman

    JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 2y

    This is another hard one. Securing incremental resources for your marketing efforts involves making a compelling case to your executive leadership team. And sometimes these asks are absolutely critical to achieving the big, hairy ambitious goals you are being asked to achieve. Consider this step-by-step approach to making your case: Understand your needs: Start by thinking through exactly what resources you need and why. Whether it's a larger budget, additional staff, or access to new tools, dev ...Read More

    711 Views
  2. Matt Hummel
    Matt Hummel

    Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y

    Before you ask, make sure you truly need additional resources. We're operating in a 'profit at all costs' model for the most part today, and asking for more resources is not always the right answer. Start by ensuring you have solid processes in place and that your team is operating very efficiently. Look also at what you're team is working on - i.e., is there anything that could come off your plate that isn't truly adding value? If you still end up realizing you need more resources, it's time we ...Read More

    434 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    In order to influence the C-Suite to get more resources, your case has to be backed by data and a clear story on how it will support the desired business outcomes. While this has always been the case, it is even more so in today’s economy. Here are some tips to start with: Identify the need and the goal Understand the priorities and perspective of the C-Suite Articulate a clear plan and associated goals Communicate the value and how it impacts business goals Build relationships along the way It’ ...Read More

    878 Views

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