Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?
Growth Marketing StrategyDemand Generation StrategyDemand Generation Career PathDemand Generation 30 / 60 / 90 Day PlanInfluencing the C-Suite
5 Answers
OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 2y
I think there are additional considerations to understand before determining whether to stop, start, or continue either of these. Specifically, what is the goal of the sp...
2313 Views
Depending on your objectives and target audience, you have the flexibility to deploy various strategies. When focusing on B2B efforts, we found virtual events like webina...
2034 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
To a degree this remains trial and error / a bit fluid. However, we are seeing that not over-relying on one form vs. another is the best approach. For example, webinars u...
2132 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engag...
3397 Views
Axonius Product Marketing | Formerly Microsoft, Veza, Okta • 2y
In my experience, virtual vs live (in-person) varies a lot by segment and seniority. There's really not a one fits all answer. for our smaller segments (SMB, emerging), w...
261 Views