Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?

I think there are additional considerations to understand before determining whether to stop, start, or continue either of these. Specifically, what is the goal of the specific event itself. Live events can provide a great opportunity for awareness building and pipeline acceleration. Virtual events, likewise if you're thinking of a virtual user conference, can be a key driver for content and messaging creation for direct demand generation via the event and for use in other channels. In addition, ...Read More

Depending on your objectives and target audience, you have the flexibility to deploy various strategies. When focusing on B2B efforts, we found virtual events like webinars are often effective in reaching a broader audience, particularly SMBs. Moreover, virtual events are much easier to track and measure, as we can collect more data compared to live events. However, if your objective is to foster client networking and create immersive experiences, live events may be more appropriate. Ultimately, ...Read More

To a degree this remains trial and error / a bit fluid. However, we are seeing that not over-relying on one form vs. another is the best approach. For example, webinars used to print pipeline, as did on-demand webinars. Post COVID, webinars became everything and eventually it caught up as companies were seeing less pipeline. However, webinars can still be a great way to engage and deliver meaningful content. You have to think about the audience and purpose though, and then make sure you are usin ...Read More

Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due to their accessibility, convenience, and cost-effectiveness. Ultimately, the goals of the event should guide the decision-making process regarding the event format. Depending on those goals, a hybrid ev ...Read More

In my experience, virtual vs live (in-person) varies a lot by segment and seniority. There's really not a one fits all answer. for our smaller segments (SMB, emerging), we find that virtual events work well, for both leadership and practitioner/manager audiences. This is especially true when you're able to tie the virtual event in with an "experience" (like a drink mixing class, white boarding style sessions). And, for our smaller segments, we generally see more interest when we have very practi ...Read More