Influencing the C-Suite

I aligned myself with several people across the org to help with this. I actually worked with my leader to develop a plan. But it was more than just who I should meet wit...

It starts with aligning on outcomes. Oftentimes demand gen teams get pressured to "do more" - more campaigns, more leads, more activities - that's where I have seen many ...

The key stakeholders from other departments change due to the needs of the business changing. The swimlanes for demand generation typically become more defined. There are...

The main mistake that demand generation managers make when trying to influence the C-Suite is focusing too much on tactics and metrics instead of the business outcomes th...

Strong understanding of the business goals/objectives, and ultimately how your work aligns and is impacting those goalsThe ability to tell a good story - demand gen is a ...

Before you ask, make sure you truly need additional resources. We're operating in a 'profit at all costs' model for the most part today, and asking for more resources is ...

It's important to know that it's not your job to convince everyone of your strategy. Ultimately, you are both responsible and accountable for the strategy, execution, and...

I think there are additional considerations to understand before determining whether to stop, start, or continue either of these. Specifically, what is the goal of the sp...

If I could give my younger self advice on influencing the C-Suite, I would recommend the following:Speak their language (not yours). Their time is very limited.Speak to t...

When working with the C-Suite, it's important to keep in mind that they are pressed for time and have a clear vision for what needs to be executed to support desired busi...

This will vary greatly depending on the size of your company. I will answer this question from different perspectives.At an enterprise-sized company (15,000+ employees), ...

Junior and newer demand generation managers can increase their exposure to the C-Suite in a few ways. Here are a couple of ideas to get started:Firstly, speak with your m...

Earlier in my career, I used to provide information and performance reports that were incorporated as part of a presentation to the C-Suite. Anecdotally, I found that man...