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Who do you align yourself with to gain momentum in the leadership organization?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y

I aligned myself with several people across the org to help with this. I actually worked with my leader to develop a plan. But it was more than just who I should meet wit...

400 Views

Demand generation managers often get pulled in several directions and everything feels urgent. How do we work with our Exec team to help narrow down what we focus on?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y

It starts with aligning on outcomes. Oftentimes demand gen teams get pressured to "do more" - more campaigns, more leads, more activities - that's where I have seen many ...

431 Views

How do Demand Generation key stakeholders from other departments change as your company grows?

Jessica Gilmartin

Former CRO and CMO at Calendly • 3y

I love this question. When you’re a small company, the stakeholders are a pretty small group: You’ll work with a small number of sales reps who generally serve similar cu...

4,078 Views

What do demand generation managers get wrong when trying to influence the C-Suite?

Micha Hershman

JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 2y

Three common mistakes come to mind when Demand Generation managers are trying to influence the C-Suite:Focusing too much on the top of the funnel:Awareness, traffic, and ...

672 Views

What are the top 3 things that will provide value to C-Suites as a demand generation manager?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y

Strong understanding of the business goals/objectives, and ultimately how your work aligns and is impacting those goalsThe ability to tell a good story - demand gen is a ...

424 Views

How do you influence the C-Suite to get more resources?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y

Before you ask, make sure you truly need additional resources. We're operating in a 'profit at all costs' model for the most part today, and asking for more resources is ...

434 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

This is tough to navigate but doable. I recommend that you actively listen to both sides. Try to meet them where they are at. To do so, you’ll need to empathetically list...

459 Views

Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y

To a degree this remains trial and error / a bit fluid. However, we are seeing that not over-relying on one form vs. another is the best approach. For example, webinars u...

2,158 Views

If you could give your younger self advice on influencing C-Suite as a demand generation manager; what would it be?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

If I could give my younger self advice on influencing the C-Suite, I would recommend the following:Speak their language (not yours). Their time is very limited.Speak to t...

796 Views

What are the best habits to do when working with C-Suite?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

When working with the C-Suite, it's important to keep in mind that they are pressed for time and have a clear vision for what needs to be executed to support desired busi...

901 Views

What do your interactions with the C-Suite look like on a regular basis?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

This will vary greatly depending on the size of your company. I will answer this question from different perspectives.At an enterprise-sized company (15,000+ employees), ...

908 Views

What are some ways that junior and newer demand generation managers can get greater exposure to the C-Suite?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

Junior and newer demand generation managers can increase their exposure to the C-Suite in a few ways. Here are a couple of ideas to get started:Firstly, speak with your m...

928 Views

Earlier in your career, how did you work with the C-Suite?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

Earlier in my career, I used to provide information and performance reports that were incorporated as part of a presentation to the C-Suite. Anecdotally, I found that man...

889 Views

Demand Generation Stakeholders · Influencing the C-Suite