Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
This will vary greatly depending on the size of your company. I will answer this question from different perspectives.At an enterprise-sized company (15,000+ employees), I primarily interacted with the CMO. We discussed data insights, winning creative and messaging, and what was working and not working. The CMO's deeper understanding of marketing made it unnecessary to provide as much context during our conversations.At startups and companies with less than 200 employees, I interacted more frequ ...Read More
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