What do your interactions with the C-Suite look like on a regular basis?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • May 8
This will vary greatly depending on the size of your company. I will answer this question from different perspectives.
At an enterprise-sized company (15,000+ employees), I primarily interacted with the CMO. We discussed data insights, winning creative and messaging, and what was working and not working. The CMO's deeper understanding of marketing made it unnecessary to provide as much context during our conversations.
At startups and companies with less than 200 employees, I interacted more frequently with the C-Suite. Our discussions involved providing data-driven insights, aligning on desired business outcomes, and collaborating to drive business growth.
789 Views
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Laura Lewis
Addigy Director | Head of Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Mike Braund
Iterable Sr. Director, Marketing Operations & Digital Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Sam Clarke
Second Nature VP of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Natasha Dolginsky
Panorama Education Sr. Director of Demand Generation
Justin Carapinha
Salesforce Senior Director, Global SMB and Growth Campaigns
Related Questions
Who do you align yourself with to gain momentum in the leadership organization?Earlier in your career, how did you work with the C-Suite? Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward? How do you influence the C-Suite to get more resources?How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?What do demand generation managers get wrong when trying to influence the C-Suite?