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What do your interactions with the C-Suite look like on a regular basis?
1 Answer
Erika Barbosa
Counterpart Marketing Lead • May 9
This will vary greatly depending on the size of your company. I will answer this question from different perspectives.
At an enterprise-sized company (15,000+ employees), I primarily interacted with the CMO. We discussed data insights, winning creative and messaging, and what was working and not working. The CMO's deeper understanding of marketing made it unnecessary to provide as much context during our conversations.
At startups and companies with less than 200 employees, I interacted more frequently with the C-Suite. Our discussions involved providing data-driven insights, aligning on desired business outcomes, and collaborating to drive business growth.
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