How do you keep yourself in the know on new demand gen tools and technologies?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • June 4
The short answer is: I read a lot!
From my perspective, this is critical for growth marketing and demand generation. Your knowledge can quickly become outdated as it is such a rapidly progressing career. Find a few trusted resources and gather knowledge from them. You won't be able to read everything and can quickly become overwhelmed.
You can also acquire knowledge from communities, podcasts, and alternative platforms, depending on how you prefer to consume information. It's less about the medium and more about collecting nuggets of knowledge every day in a cumulative fashion.
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