What are the most important processes to put in place to empower your marketing team with better campaign operations?

First one would be a sound campaign planning process that starts with the outcome you are trying to achieve, who your target audience is, and an understanding of where th...

Clear QA processes and approval processes. At Envoy we actually created a Google Form that at least one person (who didn't build the campaign/email) had to fill out to co...

First and foremost, I believe it starts with clear goal setting. The goals and desired business outcomes should help drive the processes that need to be put in place.Whil...