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What are the most important processes to put in place to empower your marketing team with better campaign operations?

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3 Answers
Campaign Operations
  1. Nicolette Konkol
    Nicolette Konkol

    Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y

    First one would be a sound campaign planning process that starts with the outcome you are trying to achieve, who your target audience is, and an understanding of where they "live" i.e. where they spend time with their peers learning about new solutions. Second would be an airtight Q/A process that includes more than one set of eyes. The campaign planning process, if done well, should include time for the Q/A process.

    1,643 Views
  2. Sheena Sharma
    Sheena Sharma

    JumpCloud Vice President, Revenue Marketing • 2y

    Clear QA processes and approval processes. At Envoy we actually created a Google Form that at least one person (who didn't build the campaign/email) had to fill out to confirm that every critical QA element was covered (ex. subject line, correct links, correct targeting on emails). AND, we had a different person who was the official approver who could say the email was good to go AFTER they had seen the email QA come through. Realistic SLAs for (1) acknowledging requests and (2) resolving or com ...Read More

    582 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    First and foremost, I believe it starts with clear goal setting. The goals and desired business outcomes should help drive the processes that need to be put in place. While it may sound simple, it is a powerful first step to document standard processes (e.g., campaign planning and tracking) and definitions. This essentially functions as your foundation for all other work. Another critical process is data and reporting. How will performance be measured? Is there buy-in across the marketing team? ...Read More

    530 Views

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