What factors do you consider when setting campaign goals and objectives?
1 Answer
Erika Barbosa
Counterpart Marketing Lead • February 1
First and foremost, I prefer to define how we are going to measure success. What does success look like? It's helpful to define the overarching goal, but I recommend getting everyone on the same page at the inception of the campaign regarding how that goal will be measured.
You should also consider how long you'll run the campaign and whether that is a sufficient amount of time to gauge success. Furthermore, how will you track your pacing toward the goals of the campaign?
Lastly, I would suggest building in rituals around kickoffs and retrospectives so that everyone understands what worked and what didn't.
521 Views
Heap Vice President, Marketing Acquisition & Growth, Sheena Sharma on Campaign Operations
March 28 @ 10:00AM PST
Observable Head of Growth Marketing, Erika Barbosa on Campaign Operations
February 1 @ 10:00AM PST
Morningstar Global Head of Demand Generation, Nicolette Konkolon Campaign Operations
July 21 @ 10:00AM PST
Top Demand Generation Mentors
Erika Barbosa
Counterpart Marketing Lead
Nash Haywood
Cloudflare Head of Digital Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Moon Kang 🚀
Showpad Director of Digital Marketing & ABM
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth
Sam Clarke
Second Nature VP of Marketing
Sruthi Kumar
Notion Account-Based Marketing
Laura Lewis
Addigy Director | Head of Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Related Questions
Does Campaign Operations typically fall into the responsibilities of Demand Generation or Marketing Operations?What are the most important processes to put in place to empower your marketing team with better campaign operations?How do you use lessons learned from previous campaigns to inform future strategies?How do you determine the most effective channels for your campaigns?How do you define what should be de-centralized or centralized core processes that impact how teams launch and execute campaigns?Are there certain tools that you’d recommend for best-in-class campaign execution?