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What is the difference between data, analytics & metrics?

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2 Answers
Data and Analytics
  1. Moon Kang 🚀
    Moon Kang 🚀

    Showpad Director, Growth Marketing | Formerly a child • 3y

    I would consider data and metrics to be synonymous in most cases, however, if I had to define it individually, I'd say data is the raw format of all the little quantitative metrics we are collecting on an individual, company, or campaign. Metrics are a bit more aligned to the quantitative data that I want to see because it's important for the analysis. For example, raw data might contain page views, sessions, new users, returning users, conversions, cost per conversion, and conversion value. The ...Read More

    1,548 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    I see the definition for data, metrics and analytics as different although related. For me, data is the raw information. It’s probably messy and isn’t very actionable. It's most likely arranged into columns and rows. Metrics are measurements layered on top of the data or raw information. This is the first attempt to make sense of the data. Lastly, analytics is the process of coming to insights based on the metrics and data. For example, Google Analytics attempts to take raw data, organized into ...Read More

    279 Views

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