How do you set goals for your Demand Gen team? What do you hold them accountable to?
2 Answers
Showpad Director, Growth Marketing | Formerly a child β’ 3y
The demand gen team is goaled on inbound stage 2 Salesforce opportunities. Not only do we need to create demand, but we also have to capture it, nurture it, and progress ...
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot β’ 2y
The goals you set for your demand gen team should be aligned with the overall business goals. The team is there to support the overarching desired business outcomes and t...
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