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How do you set goals for your Demand Gen team? What do you hold them accountable to?

Moon Kang πŸš€
Showpad Director, Growth Marketing | Formerly a child β€’ 3y
The demand gen team is goaled on inbound stage 2 Salesforce opportunities. Not only do we need to create demand, but we also have to capture it, nurture it, and progress ...
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Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot β€’ 2y
The goals you set for your demand gen team should be aligned with the overall business goals. The team is there to support the overarching desired business outcomes and t...
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