Tech Stack

We partner closely with our legal, security and IT teams in reviewing the tools we bring into our stack, and stay in conversation around key configuration points that can...

Like many I'd say it's data related areas of our stack. We continue to focus on targeting capabilities. That connects to two workflow for us. Continuing to procure data p...

Some places to look for tooling for growth areStart with web tracking - we use Google AnalyticsOrganic search results and keyword tracking - we've used Google Search cons...

I try to build testing into the process wherever it makes sense, rather than treating it as something separate or extra. Not every campaign needs an A/B test, but when th...

Most tools in our stack have direct integrations with our CRM. We do use a composable architecture as well where all of our core system's data are extracted into a cloud ...

We use what I think is a pretty standard measurement frame work. We track both the offer (thing being promoted) and the channels that get you to the offer. UTMs are the k...

AI is getting sprinkled in a lot of places now, so we definitely have use cases in action. AI email for outbounding is a focus area right now. We've had moderate success,...

Iterable (what would be our automation tool in this case) is primarily used for us after lead capture, so extending the answer outside to other areas of our stack. Iterab...

I work at Iterable, so we use Iterable. We have a range of programs to support the life cycle. Here are a few:prospect nurturing with the goal of moving people in the nur...

Walk me through your favorite campaign.  I love this question but it's pretty open-ended and can reveal a lot about the way in which a candidate thinks. Did they underst...

Good segmentation starts with clean data. No matter how sophisticated your tools are, if the data is messy or incomplete, the targeting will fall flat. So I put a lot of ...

I try to start with the outcome we’re driving toward, not just the channels we’re using. That makes it easier to track performance in a way that’s meaningful and not just...

In order to collaborate with other teams using our tech stack to align DG efforts to business goals we need the following foundations:  A source of truth for all data. W...

This is a tough question. At a minimum, I would request tracking pixels, which would be a lower level of effort but still require engineering support.The only tools I can...

From my perspective, the 3 most important tools currently in my tech stack consist of the following:Data warehouse: This enables you to house all of your customers’ data ...

The short answer is: I read a lot!From my perspective, this is critical for growth marketing and demand generation. Your knowledge can quickly become outdated as it is su...

First and foremost, there needs to be alignment on goals. What will the tooling help you accomplish? Will it help you become more efficient or solve a specific problem? H...

The KPIs that you should tie back to the tools in your tech stack should support your business goals, taking into consideration factors such as your overall business, go-...