Sharebird is where the fastest-growing teams share knowle...

How do you ensure data security and compliance within your tech stack, particularly concerning customer information and GDPR/CCPA regulations?

Mike Braund

Komodo Health VP Revenue Marketing • 7mo

We partner closely with our legal, security and IT teams in reviewing the tools we bring into our stack, and stay in conversation around key configuration points that can...

382 Views

Are there any gaps or challenges in your current tech stack that you're looking to address, and how do you plan to overcome them?

Mike Braund

Komodo Health VP Revenue Marketing • 7mo

Like many I'd say it's data related areas of our stack. We continue to focus on targeting capabilities. That connects to two workflow for us. Continuing to procure data p...

393 Views

What are the must use automation tools for a growth marketer example dashboarding, data sync, etc which tools can help best?

Mike Braund

Komodo Health VP Revenue Marketing • 7mo

Some places to look for tooling for growth areStart with web tracking - we use Google AnalyticsOrganic search results and keyword tracking - we've used Google Search cons...

425 Views

How do you approach A/B testing and experimentation within your demand generation campaigns, and which tools do you use to facilitate this process?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y

I try to build testing into the process wherever it makes sense, rather than treating it as something separate or extra. Not every campaign needs an A/B test, but when th...

432 Views

How do you integrate your CRM with other tools in your tech stack for seamless data flow?

Mike Braund

Komodo Health VP Revenue Marketing • 7mo

Most tools in our stack have direct integrations with our CRM. We do use a composable architecture as well where all of our core system's data are extracted into a cloud ...

405 Views

How do you handle attribution modeling to accurately attribute leads and conversions to the appropriate marketing channels?

Mike Braund

Komodo Health VP Revenue Marketing • 7mo

We use what I think is a pretty standard measurement frame work. We track both the offer (thing being promoted) and the channels that get you to the offer. UTMs are the k...

395 Views

Have you implemented any AI or machine learning tools in your demand generation processes, and if so, what impact have they had?

Mike Braund

Komodo Health VP Revenue Marketing • 7mo

AI is getting sprinkled in a lot of places now, so we definitely have use cases in action. AI email for outbounding is a focus area right now. We've had moderate success,...

402 Views

Are there any specific tools or features within your marketing automation platform that you find particularly effective for lead generation?

Mike Braund

Komodo Health VP Revenue Marketing • 7mo

Iterable (what would be our automation tool in this case) is primarily used for us after lead capture, so extending the answer outside to other areas of our stack. Iterab...

407 Views

Which marketing automation software do you use, and how does it support your demand generation efforts?

Mike Braund

Komodo Health VP Revenue Marketing • 7mo

I work at Iterable, so we use Iterable. We have a range of programs to support the life cycle. Here are a few:prospect nurturing with the goal of moving people in the nur...

408 Views

What is your favorite demand generation interview question and the best answer you've heard?

This could be tech stack related questions, but also more general demand gen questions.

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y

Walk me through your favorite campaign. I love this question but it's pretty open-ended and can reveal a lot about the way in which a candidate thinks. Did they underst...

2,696 Views

How do you manage and segment your contact database to ensure targeted messaging and personalized campaigns?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y

Good segmentation starts with clean data. No matter how sophisticated your tools are, if the data is messy or incomplete, the targeting will fall flat. So I put a lot of ...

423 Views

Can you share insights on how you track and measure campaign performance across channels within your tech stack?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y

I try to start with the outcome we’re driving toward, not just the channels we’re using. That makes it easier to track performance in a way that’s meaningful and not just...

419 Views

How do you collaborate with other teams, such as sales or product, within your organization using your tech stack to align demand generation efforts with overall business goals?

Tatiana Morozova

Mews Head of Growth Marketing • 1y

Demand generation often serves as a bridge between sales and product, but the way I collaborate with each team can vary significantly. Here’s my high-level approach:Under...

2,199 Views

Which demand gen tech tools have you been able to implement yourself, without engineering support?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

This is a tough question. At a minimum, I would request tracking pixels, which would be a lower level of effort but still require engineering support.The only tools I can...

1,461 Views

Which are the 3 most important tools currently in your tech stack?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

From my perspective, the 3 most important tools currently in my tech stack consist of the following:Data warehouse: This enables you to house all of your customers’ data ...

799 Views

How do you keep yourself in the know on new demand gen tools and technologies?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The short answer is: I read a lot!From my perspective, this is critical for growth marketing and demand generation. Your knowledge can quickly become outdated as it is su...

810 Views

What are the most important factors you evaluate when deciding whether to add a new tool to your tech stack?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

First and foremost, there needs to be alignment on goals. What will the tooling help you accomplish? Will it help you become more efficient or solve a specific problem? H...

820 Views

What KPIs do you tie to the tools in your tech stack to ensure that they are working properly to help you reach your goals?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The KPIs that you should tie back to the tools in your tech stack should support your business goals, taking into consideration factors such as your overall business, go-...

780 Views

Marketing Operations · Tech Stack