Tech Stack
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • June 7
This is a tough question. At a minimum, I would request tracking pixels, which would be a lower level of effort but still require engineering support. The only tools I can recall offhand where I needed zero involvement from engineering would be Semrush, ChatGPT, Hootsuite, and a few additional s......Read More
329 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • June 6
From my perspective, the 3 most important tools currently in my tech stack consist of the following: * Data warehouse: This enables you to house all of your customers’ data in a structured and accessible way (e.g., Snowflake). * Data visualization or BI tooling: This enables you to tell th......Read More
228 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • June 4
The short answer is: I read a lot! From my perspective, this is critical for growth marketing and demand generation. Your knowledge can quickly become outdated as it is such a rapidly progressing career. Find a few trusted resources and gather knowledge from them. You won't be able to read every......Read More
260 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • June 3
First and foremost, there needs to be alignment on goals. What will the tooling help you accomplish? Will it help you become more efficient or solve a specific problem? Here are some additional factors to consider: * What is the functionality of the tool? * How well will the tool integrate wi......Read More
268 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • June 2
The KPIs that you should tie back to the tools in your tech stack should support your business goals, taking into consideration factors such as your overall business, go-to-market motion, and industry. Here are some general KPIs to consider: conversion rates, activation, engagement, and pipeline ......Read More
217 Views
What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
3 Answers
Liz Bernardo
Snow Software Director of Demand Generation and Channel Marketing - Americas • October 26
My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I really like this question because it helps me understand a variety of things about how the candidate thinks. Dependent on the ......Read More
1489 Views