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What data do you need to justify out-of-home ad spend? How do you measure success?

Moon Kang 🚀

Showpad Director, Growth Marketing | Formerly a child • 4y

OOH is admittedly something I am not too experienced in. In the past, I've run geofenced display and paid social ads but those were more or less attributable to that regi...

2,351 Views

What types of insights are common drivers in impacting changes within Sales & Marketing?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The types of insights that can be gleaned will largely be business-specific; however, the partnership between the departments is critical. For the purpose of this questio...

207 Views

How do you set goals for your Demand Gen team? What do you hold them accountable to?

Moon Kang 🚀

Showpad Director, Growth Marketing | Formerly a child • 4y

The demand gen team is goaled on inbound stage 2 Salesforce opportunities. Not only do we need to create demand, but we also have to capture it, nurture it, and progress ...

1,559 Views

Are you able to tie revenue all the way back to campaigns and spend? And if so, what tools do you use to do that?

Moon Kang 🚀

Showpad Director, Growth Marketing | Formerly a child • 4y

Yes. It's nothing out of this world -- typical UTM parameters pass all the way through to the contact record, which, when an opportunity is created on the same account, p...

1,560 Views

What are the most important Demand Gen metrics you focus on and what cadence do you review them?

Moon Kang 🚀

Showpad Director, Growth Marketing | Formerly a child • 4y

I break out the DG metrics into two groups: 1. Demand generation Here I focused on generating demand through "push" campaigns to our ICP accounts. I call this "push" bec...

3,018 Views

What is the difference between data, analytics & metrics?

Moon Kang 🚀

Showpad Director, Growth Marketing | Formerly a child • 4y

I would consider data and metrics to be synonymous in most cases, however, if I had to define it individually, I'd say data is the raw format of all the little quantitati...

1,603 Views

What are typical organization structures that you’ve seen successful for teams who are working in data and analytics? Like RevOps for ex.

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

I’m approaching this question from the lens of being an SMB organization. This can of course vary between startups, SMBs and enterprises. I’ve seen the typical SMB org st...

320 Views

What are common metrics that drive different types of marketing strategies like ABM or PLG?

Moon Kang 🚀

Showpad Director, Growth Marketing | Formerly a child • 4y

I think strategies like ABM are decided upon when you identify a strong, core ICP that you can trust both quantitatively and qualitatively. ABM requires a solid ICP to un...

1,579 Views

Marketing Operations · Data and Analytics