Yes. It's nothing out of this world -- typical UTM parameters pass all the way
through to the contact record, which, when an opportunity is created on the same
account, passes through to the opportuni
Data and Analytics
2 answers
Head of Digital Demand Generation & ABM at Front | Formerly a child β’ July 21
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot β’ January 21
The short answer is generally, yes. There is some nuance to this question
though. I currently work at a startup that offers a data collaboration tool, so
this is easier to manage than Iβve typically e
2 answers
Head of Digital Demand Generation & ABM at Front | Formerly a child β’ July 21
I break out the DG metrics into two groups: 1. Demand generation Here I focused
on generating demand through "push" campaigns to our ICP accounts. I call this
"push" because I am essentially shoving
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot β’ January 16
My recommendation is to review your KPIs on a daily basis with a dashboard that
is intended to give you a quick snapshot on how programs are trending. Youβll
want to do a deep dive on a monthly, quart
2 answers
Head of Digital Demand Generation & ABM at Front | Formerly a child β’ July 21
I would consider data and metrics to be synonymous in most cases, however, if I
had to define it individually, I'd say data is the raw format of all the little
quantitative metrics we are collecting o
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot β’ January 14
I see the definition for data, metrics and analytics as different although
related. For me, data is the raw information. Itβs probably messy and isnβt very
actionable. It's most likely arranged into
2 answers
Head of Digital Demand Generation & ABM at Front | Formerly a child β’ July 21
I believe a successful structure requires a robust data analyst on both
Marketing and RevOps. The RevOps analyst is very important because they decide,
based on the company's revenue goals, how many v
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot β’ January 7
Iβm approaching this question from the lens of being an SMB organization. This
can of course vary between startups, SMBs and enterprises. Iβve seen the typical
SMB org structure consist of the followi
2 answers
Head of Digital Demand Generation & ABM at Front | Formerly a child β’ July 21
I think strategies like ABM are decided upon when you identify a strong, core
ICP that you can trust both quantitatively and qualitatively. ABM requires a
solid ICP to understand who to go after but s
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot β’ January 5
From my perspective, ABM and PLG are two different approaches and while the
associated metrics will have some overlap, they will largely differ. There is a
complementary framework from a product-led s
1 answer
Head of Digital Demand Generation & ABM at Front | Formerly a child β’ July 21
OOH is admittedly something I am not too experienced in. In the past, I've run
geofenced display and paid social ads but those were more or less attributable
to that region, so it was a hybrid OOH and
1 answer
Head of Digital Demand Generation & ABM at Front | Formerly a child β’ July 21
Some of the insights I've seen that led to direct action items are misalignment
on lead follow-up and poor multi-threading practices.Β If a lead comes in after
seeing an ad about purple bananas, sear
1 answer
Head of Digital Demand Generation & ABM at Front | Formerly a child β’ July 21
The demand gen team is goaled on inbound stage 2 Salesforce opportunities. Not
only do we need to create demand, but we also have to capture it, nurture it,
and progress it down the sale funnel, all w