Data and Analytics

Yes. It's nothing out of this world -- typical UTM parameters pass all the way through to the contact record, which, when an opportunity is created on the same account, passes through to the opportuni

The short answer is generally, yes. There is some nuance to this question though. I currently work at a startup that offers a data collaboration tool, so this is easier to manage than I’ve typically e

I break out the DG metrics into two groups: 1. Demand generation Here I focused on generating demand through "push" campaigns to our ICP accounts. I call this "push" because I am essentially shoving

My recommendation is to review your KPIs on a daily basis with a dashboard that is intended to give you a quick snapshot on how programs are trending. You’ll want to do a deep dive on a monthly, quart

I would consider data and metrics to be synonymous in most cases, however, if I had to define it individually, I'd say data is the raw format of all the little quantitative metrics we are collecting o

I see the definition for data, metrics and analytics as different although related. For me, data is the raw information. It’s probably messy and isn’t very actionable. It's most likely arranged into

I believe a successful structure requires a robust data analyst on both Marketing and RevOps. The RevOps analyst is very important because they decide, based on the company's revenue goals, how many v

I’m approaching this question from the lens of being an SMB organization. This can of course vary between startups, SMBs and enterprises. I’ve seen the typical SMB org structure consist of the followi

I think strategies like ABM are decided upon when you identify a strong, core ICP that you can trust both quantitatively and qualitatively. ABM requires a solid ICP to understand who to go after but s

From my perspective, ABM and PLG are two different approaches and while the associated metrics will have some overlap, they will largely differ. There is a complementary framework from a product-led s

OOH is admittedly something I am not too experienced in. In the past, I've run geofenced display and paid social ads but those were more or less attributable to that region, so it was a hybrid OOH and

Some of the insights I've seen that led to direct action items are misalignment on lead follow-up and poor multi-threading practices.  If a lead comes in after seeing an ad about purple bananas, sear

The demand gen team is goaled on inbound stage 2 Salesforce opportunities. Not only do we need to create demand, but we also have to capture it, nurture it, and progress it down the sale funnel, all w