JumpCloud Vice President, Revenue Marketing • 2y
I think A/B testing and evaluating statistical significance is obviously the highest fidelity type of testing you can do, but in the startup world I find that the speed with which you can test and learn is limited if you solely rely on A/B tests. I have found that thinking about things from an MVP perspective (minimum viable product/project) can help you learn and iterate more quickly. For example, if you are launching a new type of email program to see if triggered emails do better than traditi ...Read More
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